Email Marketing

How Personalized Email Increases Your Campaign’s Value

Posted by on June 24, 2014 at 5:00 am

Customers have evolved into educated and demanding consumers who expect more, especially when it comes to technology. Most consumers are also email subscribers and the technological advances that are expected especially apply here. Email subscribers expect personalized emails based on their purchasing history and preferences. If you do not keep up with these expectations, you can expect to have unsubscribes as a result. Brands actually show that they care about customers when they take the time and effort to build databases and deliver customized emails; it lets customers know that you care and that you are paying attention to what they want or what they are looking for. Continue reading

Busting Email Marketing Myths

Posted by on March 20, 2014 at 5:00 am

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now. Continue reading

Phrases to Avoid in Promotional Emails

Posted by on March 4, 2014 at 5:00 am

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading

Email Marketing – Permission and Forgiveness

Posted by on February 6, 2014 at 5:00 am

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

Keeping Client Relationships on Top

Posted by on January 9, 2014 at 5:00 am

As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close attention to your client relationships, your Email strategy becomes more and more important. Continue reading

How to Reduce Email Unsubscribe Rate

Posted by on December 28, 2013 at 5:00 am

If you send out professional Emails through a mailing list, the chances are very good that some of the people on your Email recipient lists will unsubscribe at some point. It is absolutely inevitable. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Posted by on December 10, 2013 at 5:00 am

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Seven Touches – A Basic Marketing Principle in Action

Posted by on November 19, 2013 at 5:00 am

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. Continue reading

Is Your Email Subject Line Honest?

Posted by on September 3, 2013 at 5:00 am

Your Email subject lines are critical when it comes to capturing the attention of your readers. In the world of right and wrong, when it comes to your Email subject lines, you should never be misleading or deceptive. Continue reading

Email Marketing Campaigns and Social Connections

Posted by on May 18, 2013 at 5:00 am

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. Continue reading

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