Customer Service

Leveraging Your Web Leads

Posted by on September 3, 2011 at 5:00 am

As a business owner, you want to acquire as many high-quality leads as you can. Once you have gathered those online leads, you need to figure out how to leverage them so that they give the most benefit to you.

Using Transparency to Increase Business

Posted by on August 20, 2011 at 5:00 am

Now that social media has been around for a while and so many people are using it for business, it is quite apparent that it has a tremendous amount of power if used in an appropriate manner. Transparency is key.

The Power of Testimonials to Draw New Clients

Posted by on July 28, 2011 at 5:00 am

You have a web presence but you don’t have testimonials from satisfied clients. Without testimonials, which are a great part of your credibility, people will be reluctant to interact with you and will certainly be reluctant to buy from you.

Getting Your Customers to Spread the Word

Posted by on June 18, 2011 at 5:00 am

One of the attractions of social media is that it gives customers a way to get more personal with your company. It allows them to feel that they are special because you are making yourself accessible to them. Even if you aren’t sharing your company’s most closely guarded secrets with your customers, merely reaching out to them through social media goes a long way toward building better client relations. When customers see that business with you means a two-way relationship, they are more inclined to continue with that relationship.

Social Media Impact on Small Businesses

Posted by on May 21, 2011 at 5:00 am

There is a trend lately that is moving toward small companies having greater success with social media than larger companies. Small companies don’t have to invest as much to make a big impact. Small companies hold the keys to success.

Flip.to – What it Is and Why You Should Consider it

Posted by on May 12, 2011 at 5:00 am

Flip.to is a social media platform that uses “magnetic marketing” to attract customers. The platform helps businesses to establish all-encompassing, effective, reliable marketing campaigns by engaging guests and the social media channels that they rely on.

Using Social Media to Accelerate Customer Service Response

Posted by on March 22, 2011 at 5:00 am

When you have a product or service that is not working, who do you call? Of course, you call Customer Service. If you still get no help, you find a better way to be heard.

Leveraging Blog Criticism for Your Business

Posted by on March 15, 2011 at 5:00 am

“All men have an instinct for conflict: at least, all healthy men.” Hilaire Belloc. Your business has escalated tremendously since you have been using social media. The greater your exposure, the more criticism you will receive. What do you do?

Getting People to Like You

Posted by on March 12, 2011 at 6:00 am

Everyone wants to be liked—in business and in life. Each person tries to please other people in a different way. The same rules apply in your personal life and in business. You always want to be liked, respected and admired.

How Your Target Audience Sees Your Web Presence

Posted by on March 1, 2011 at 6:00 am

You may not be eBay or Amazon.com, but if you have a website, you’re in the business of selling online. Most companies rely on their web presence to build awareness of their products and services. In some ways, their sites function as brochures. But unlike a brochure, a website offers opportunities to share exciting news quickly and inexpensively. You may not accept orders and process credit card payments, but your website should be an effective sales and marketing tool.