Customer Service

Why Marketers Should Concentrate on Brand Advocates

Posted by on March 27, 2014 at 5:00 am

There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are worth cultivating and highlighting. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Posted by on December 10, 2013 at 5:00 am

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Engaging Your Clients Through Social Media

Posted by on December 5, 2013 at 5:00 am

At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that you can be doing with social media that you may not even realize. Continue reading

Customer Experience Management – Developing Consumer Advocates

Posted by on December 3, 2013 at 5:00 am

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

Incorporating Reviews Into Your Social Media Strategy

Posted by on November 9, 2013 at 5:00 am

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind. Continue reading

How Effective Are Online Customer Reviews?

Posted by on October 15, 2013 at 5:00 am

In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes. Continue reading

Enchanting Customer Service Phrases to Use

Posted by on September 7, 2013 at 5:00 am

If you own a business, you understand that customer service is a necessary part of that business. It is also critical that you realize that effective customer service is about much more than just talking. It is all based on the actions taken. Continue reading

Managing Your Online Reputation

Posted by on August 3, 2013 at 5:00 am

Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a stragegy and a business plan from the beginning. Continue reading

Social Media: Calling All Doctors [Infographic]

Posted by on August 1, 2013 at 5:00 am

Social media seems to have no bounds. Today, people are obtaining medical advice from online resources, such as social media sites where both healthcare providers and patients congregate. On Facebook, for example, people seem to be willing to talk about anything, including their latest surgery. Let’s take a look at which medical instances people are discussing online. Continue reading

The Impact of Advanced Social Intelligence on Marketing

Posted by on June 27, 2013 at 5:00 am

With the vast amount of information available online today, there is a huge amount of intelligence available as well. This intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge against the competition. Continue reading

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