Content Marketing

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Leveraging Content Marketing to Help Your Business

Posted by on July 23, 2015 at 5:00 am

If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business. Continue reading

The Importance of Fact Checking Your Content

Posted by on July 16, 2015 at 5:00 am

You may be (and probably are) an incredible content writer. Your word choices are beautiful and the words on the paper flow easily and melodically. However, if you haven’t fact checked your content before you post it, you may run into difficulties. That can all be avoided if you take the time to make sure that everything that you are saying is accurate. Continue reading

Creating and Sharing Relevant Content

Posted by on July 13, 2015 at 5:00 am

Okay, so you have figured out that being a part of the social media revolution is a really important thing for your business. That means that you have taken the time and made the effort to complete your social media profiles on those social media channels that are relevant for you. Now, what about the content? Continue reading

How Content Makes Social Selling Successful

Posted by on July 2, 2015 at 5:00 am

Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success. Continue reading

Expedient Content Marketing on a Shoestring Budget

Posted by on June 25, 2015 at 5:00 am

If you are a small-business owner with very little time or money to create original content, there is still a way to quickly generate fresh content. Content curation, when combined with original content, drives customer engagement, builds trust in your brand and demonstrates your brand’s commitment to its industry. Continue reading

Effectively Telling Your Business Story

Posted by on June 11, 2015 at 5:00 am

If you tell your story in an exciting, compelling, amazing way, other people will stop what they are doing to listen to what you have to say. It should never be assumed that everyone knows how to tell their story. In fact, it is an art form, when done right. Continue reading

Luring Clients Through Your Blogs

Posted by on June 8, 2015 at 5:00 am

Blogging can be an extremely effective, inexpensive, and compelling way to get your readers to become clients. If your blog posts are well written and thought-provoking, they will ensure that your brand and your offerings affect your readers in a way that makes the content stick with them and gets them not only to think about what you are saying but also to keep you on tip of their tongues when it comes to their needing what you are offering. Continue reading

The Most Receptive Data for Your Business

Posted by on June 4, 2015 at 5:00 am

You may either have established your online marketing campaign or you may be working on it as we speak. In any case, the data that you need for your marketing campaign (and strategy) must be readily available and it must be exactly what you need to allow your business to succeed. Continue reading

Taking Stock of Your Content Marketing Approach

Posted by on May 25, 2015 at 5:00 am

Most people in business seem to understand that content marketing is one of those things that is necessary for people if they wish to succeed and to bring their businesses to the next level. You may be doing many things that are helping your to succeed; however, it may be time to examine what you are doing and to identify any mistakes that you are making with your content marketing campaign. Continue reading

Sharing Amazing Content Every Time

Posted by on May 18, 2015 at 5:00 am

Each person has a unique voice and style and you are certainly no exception to that rule. It may take a little while to find your voice but when you do, your unique way of expressing yourself through your brand and your offerings will really compel your online connections to become hungry for what you have to say next. Continue reading

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