Content Marketing

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Writing Irresistible Headlines

Posted by on November 26, 2015 at 5:00 am

Headlines are so important when it comes to writing content and yet, they may seem like no big deal. As a matter of fact, writing effective headlines is an art form and your constant goal must be to writer headlines (each and every time) that are irresistible to your readers. You want your readers to read your headlines and then be compelled to read on. Continue reading

The Importance of Visual Elements in Social Media Marketing

Posted by on November 23, 2015 at 5:00 am

Although many of your readers appreciate and embrace the words that you write and share with them, there are many other people who really do much better if you populate your words with some sort of graphic element as well. Continue reading

A New Approach to Creating Amazing Blogs

Posted by on November 9, 2015 at 5:00 am

You may be writing content for business and, no doubt, you work very hard at making that content the best that it can possibly be. Once you have perfected your content, really polished it to a shiny gloss, you publish it and syndicate it to relevant groups and other people and places. So, what is the reaction from your target audience? Continue reading

How to Create a Great Social Media Content Strategy

Posted by on October 26, 2015 at 5:00 am

Creating a great content strategy is not quite as easy as some would have you think. This is why there are so few great content strategies. Continue reading

The Relevance of Curating Content

Posted by on October 22, 2015 at 5:00 am

Content curation may have gotten a bad reputation and it may have been regarded in a negative manner in the past; however, that is certainly not the case now. Nowadays, curated content is an acceptable and respected way to share content with many people at the same time. Continue reading

Getting More People to Open Your Emails on Mobile Devices

Posted by on October 15, 2015 at 5:00 am

Just like all good business people, you send Emails out to your target audience (consistently but not overwhelmingly). Of all of the Emails that you send to people, you notice that many of your recipients are not bothering to open your Emails. In fact, it feels as though they see that they are from you and they immediately delete them. Continue reading

The Effectiveness of Guest Blogging

Posted by on September 17, 2015 at 5:00 am

Your original content is critical to your success as a business owner. Fresh, unique, original content is an absolute must for you and your online followers will come to expect that same high standard every time you post new content. Continue reading

How to Present an Amazing Curated Post

Posted by on September 14, 2015 at 5:00 am

There is no doubt that original content is extremely important and can bring your business very far. However, it may become difficult at times to continually come up with fresh, original content at a great frequency. That is where curated content comes into play. You can present a combination of original and top-quality curated content, which will truly benefit your target audience. Continue reading

Getting Your Fans and Followers to Share Visual Content

Posted by on August 27, 2015 at 5:00 am

Are you working your brand to the best of your ability? If you look at it honestly and the answer is “no,” it is time that you do something to change that situation. There are many different approaches that you can take but involving your fans and followers is one extremely important way that you can spread your visual content around effectively. Continue reading

How to Improve Click-through Rates

Posted by on August 13, 2015 at 5:00 am

Click-through rate (CTR) is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. Continue reading

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