Content Marketing

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The Effectiveness of Guest Blogging

Posted by on September 17, 2015 at 5:00 am

Your original content is critical to your success as a business owner. Fresh, unique, original content is an absolute must for you and your online followers will come to expect that same high standard every time you post new content. Continue reading

How to Present an Amazing Curated Post

Posted by on September 14, 2015 at 5:00 am

There is no doubt that original content is extremely important and can bring your business very far. However, it may become difficult at times to continually come up with fresh, original content at a great frequency. That is where curated content comes into play. You can present a combination of original and top-quality curated content, which will truly benefit your target audience. Continue reading

Getting Your Fans and Followers to Share Visual Content

Posted by on August 27, 2015 at 5:00 am

Are you working your brand to the best of your ability? If you look at it honestly and the answer is “no,” it is time that you do something to change that situation. There are many different approaches that you can take but involving your fans and followers is one extremely important way that you can spread your visual content around effectively. Continue reading

How to Improve Click-through Rates

Posted by on August 13, 2015 at 5:00 am

Click-through rate (CTR) is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. Continue reading

Using the Right Content to Drive Traffic

Posted by on August 10, 2015 at 5:00 am

You are probably an excellent writer and your content is most likely above and beyond when it comes to quality. However, that just isn’t enough to make a spot-on, major impact each and every time you publish content. Continue reading

Making the Most of Your Social Content

Posted by on August 3, 2015 at 5:00 am

There is no doubt that the content that you post on your various social media platforms must be customized to a great extent. You will never be in a situation where your target audience fits into the “one size fits all” category. Continue reading

Improving Your Ranking by Translating Your Content

Posted by on July 30, 2015 at 5:00 am

As a business owner, you have a need to reach a target audience in your local area; however, depending on what you do and what you offer, you may also wish to market your brand on a wider scope. If you have international capabilities, you will want to determine if translating your content helps your search engine rankings overall. Continue reading

Leveraging Content Marketing to Help Your Business

Posted by on July 23, 2015 at 5:00 am

If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business. Continue reading

The Importance of Fact Checking Your Content

Posted by on July 16, 2015 at 5:00 am

You may be (and probably are) an incredible content writer. Your word choices are beautiful and the words on the paper flow easily and melodically. However, if you haven’t fact checked your content before you post it, you may run into difficulties. That can all be avoided if you take the time to make sure that everything that you are saying is accurate. Continue reading

Creating and Sharing Relevant Content

Posted by on July 13, 2015 at 5:00 am

Okay, so you have figured out that being a part of the social media revolution is a really important thing for your business. That means that you have taken the time and made the effort to complete your social media profiles on those social media channels that are relevant for you. Now, what about the content? Continue reading

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