Content Marketing

Using Infographics to Deliver Your Message

Posted by on April 15, 2014 at 5:00 am

Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy for us to understand and remember. The Internet and social media make it easy to share the Infographics and increase your reach. Businesses can relay many different types of statistics or promote their brand, products, or services using Infographics. Continue reading

Viralizing Your Visual Content

Posted by on April 3, 2014 at 5:00 am

As a business owner who generates content professionally, your ultimate goal (besides selling your products and/or services) is to get your content to go viral. Of course, you are the one person who is not able to make that happen directly. You need to find a way to get other people to share it and promote it. Continue reading

Making Emotional Connections With Your Brand

Posted by on March 29, 2014 at 5:00 am

It is common knowledge that, as a professional and as a business owner, if you don’t make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can’t touch them emotionally, they won’t be interested in what you have to say. Continue reading

Generating Leads With Content Marketing

Posted by on March 18, 2014 at 5:00 am

If you own a business, you are probably aware of the fact that content marketing is a necessity and contributes greatly to your professional success. On the other hand, your having an understanding that content marketing is necessary doesn’t necessarily mean that you understand how it will actually help you to generate leads. Continue reading

Guidelines for Google Authorship

Posted by on March 15, 2014 at 5:00 am

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results. Continue reading

Developing Higher Performance Website Content

Posted by on March 11, 2014 at 5:00 am

There is no doubt that you have a large number of competitors who do what you do. Your big issue is how to make your offerings stand out above everyone else’s. The secret lies with your online content. Continue reading

How to Promote Your Blog Posts Effectively

Posted by on February 27, 2014 at 5:00 am

It is great that you are blogging for business. However, it is not enough to merely write your blogs. You need to promote your blog posts as well so that you get the most mileage out of them and so that you are able to leverage them effectively. Continue reading

Enticing Your Audience With Social Media Sharing

Posted by on February 25, 2014 at 5:00 am

There are many different reasons that drive a person to share content (of all kinds) on social media. One of the main reasons is that the “sharer” has a feeling that the content that he or she is sharing is interesting and beneficial to the recipient of the content. Continue reading

Tailoring Your Blogs for Local Searches

Posted by on February 18, 2014 at 5:00 am

The search engine optimization world is a very competitive one. Small, local businesses often have a difficult time competing with larger, more powerful organizations. Often, those corporations have impressive websites with a large number of links and other effective marketing tools. You must tailor your blog content for local searches. Continue reading

Bouncing Back After Being Plagiarized

Posted by on February 15, 2014 at 5:00 am

The more professional exposure you have, the greater your chances will be of being plagiarized. It makes logical sense that that would be the case. However, understanding the logic doesn’t make it any less painful if it happens to you. Continue reading

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