Business Strategies

Will Online Marketing Work for Your Business?

Posted by on July 17, 2014 at 5:00 am
This entry is part 2 of 2 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Posted by on July 14, 2014 at 5:00 am
This entry is part 1 of 2 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

Truly Effective LinkedIn Invitation Templates

Posted by on June 19, 2014 at 5:00 am

As you may or may not know, LinkedIn is an extremely effective and valuable social media channel for your business. LinkedIn can help your business in so many ways and it can absolutely help you to bring your business to the next level. Continue reading

Ways to Improve Your Calls-to-Action

Posted by on April 22, 2014 at 5:00 am

Many people (you included) understand clearly how important an effective call-to-action can be for your business. Ironically, the call-to-action is often the element that falls through the cracks. Some people don’t understand how effective the right call-to-action can be and how it can allow you to bring your business to the next level. Continue reading

Phrases to Avoid in Promotional Emails

Posted by on March 4, 2014 at 5:00 am

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading

Improving Your Contact Page

Posted by on February 22, 2014 at 5:00 am

The Contact page is an extremely valuable aspect of your website and you may feel that it is working well for your business but it may actually not be working well as all. However, there are ways to make improvements. Continue reading

Email Marketing – Permission and Forgiveness

Posted by on February 6, 2014 at 5:00 am

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

Turning Clients’ Nightmares Into Brilliant Ideas

Posted by on January 23, 2014 at 5:00 am

You sit at your desk and you try very hard to come up with new ideas for content on a very regular basis. You are tied to your clients’ experiences. What drives you first and foremost is whatever your clients want and need. If they are having a bad time, you will be affected also. Continue reading

Learning to Like Criticism

Posted by on January 7, 2014 at 5:00 am

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

Optimizing Lead Generation

Posted by on November 28, 2013 at 5:00 am

A large (and early part) of your professional process that eventually leads to greater success and higher revenue is lead generation. Once you have taken those leads and converted them into clients (eventually), you need to maintain the relationships that you have formed with those clients. Continue reading

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