Business Strategies

Ensuring that Your Homepage Satisfies Your Visitors

Posted by on April 6, 2015 at 5:00 am

If you are searching for a product and/or service on someone else’s website, what you actually searching for? Well, the most basic thing is that you have a problem and you are looking to the other person to solve that problem. It is the “WIIFM?” concept. WIIFM is defined as “What’s In It For Me?” Continue reading

Why Small Businesses Need Project Management

Posted by on March 12, 2015 at 5:00 am

Project Management can be as complicated or as simple as someone wants to make it. It is a science (often classified under the category of information technology) that is often practiced by novices, as well as professionals who specialize in the science. Continue reading

Classic Marketing Mistakes

Posted by on March 2, 2015 at 5:00 am

Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if you are not experienced on the marketing side yet, you may unintentionally make mistakes that will slow down your results. Continue reading

Combining Forces: How Marketing and PR Can Work Together

Posted by on January 19, 2015 at 5:00 am

In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends and changes in the economy, expectations and responsibilities in the workplace change as well, and the fields of marketing and public relations are shifting too. Continue reading

Effective Tips for Your Startup

Posted by on October 6, 2014 at 5:00 am

If you have finally made the decision to start building a new business (whether it is your first business ever or one of many that came before it), it can be an extremely frightening proposition. Your continued (and eventual) success has a lot to do with whether you lay the foundation properly from the beginning. Continue reading

Using Social Media to Search for Target Prospects

Posted by on October 2, 2014 at 5:00 am

There is generally no doubt in anyone’s mind at this point that any and all businesses should have a connection to social media. Of course, there are several social media channels from which to choose and the choices that you make as a business owner depend a great deal on your needs and the needs of your business. Continue reading

Who Is Your Audience?

Posted by on August 11, 2014 at 5:00 am
This entry is part 6 of 6 in the series Marketing Your Business Online
 

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. Continue reading

Boosting Your Online Word-of-Mouth Marketing

Posted by on August 4, 2014 at 5:00 am
This entry is part 5 of 6 in the series Marketing Your Business Online
 

Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing. Continue reading

Gauging Results of Your Online Marketing Efforts

Posted by on July 31, 2014 at 5:00 am
This entry is part 3 of 6 in the series Marketing Your Business Online
 

Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use the Internet to research or purchase the products you sell or the services you offer but those marketing efforts may be a complete waste of time if you don’t evaluate the response to your Internet marketing. Each time you implement a change to your marketing strategy, you must evaluate the results of the change to determine whether it generated a greater profit for your business. It is critical because it can help you determine what is working and what is not. Continue reading

How to Start Marketing Your Business Online

Posted by on July 28, 2014 at 5:00 am
This entry is part 3 of 6 in the series Marketing Your Business Online
 

While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign, and optimizing your website for search engines. Continue reading

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