Business Strategies

Phrases to Avoid in Promotional Emails

Posted by on March 4, 2014 at 5:00 am

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading

Improving Your Contact Page

Posted by on February 22, 2014 at 5:00 am

The Contact page is an extremely valuable aspect of your website and you may feel that it is working well for your business but it may actually not be working well as all. However, there are ways to make improvements. Continue reading

Email Marketing – Permission and Forgiveness

Posted by on February 6, 2014 at 5:00 am

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

Turning Clients’ Nightmares Into Brilliant Ideas

Posted by on January 23, 2014 at 5:00 am

You sit at your desk and you try very hard to come up with new ideas for content on a very regular basis. You are tied to your clients’ experiences. What drives you first and foremost is whatever your clients want and need. If they are having a bad time, you will be affected also. Continue reading

Learning to Like Criticism

Posted by on January 7, 2014 at 5:00 am

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

Optimizing Lead Generation

Posted by on November 28, 2013 at 5:00 am

A large (and early part) of your professional process that eventually leads to greater success and higher revenue is lead generation. Once you have taken those leads and converted them into clients (eventually), you need to maintain the relationships that you have formed with those clients. Continue reading

Incorporating Reviews Into Your Social Media Strategy

Posted by on November 9, 2013 at 5:00 am

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind. Continue reading

Coming Down in Price Without Hurting Your Business

Posted by on November 5, 2013 at 5:00 am

When the U.S. economy was at its best, your business was booming and you could pretty much write your own ticket. However, as everyone is well aware, the economy tanked and companies and individuals are no longer willing or able (in many cases) to pay the same rates for certain services. Continue reading

The Faces of Social Media

Posted by on October 8, 2013 at 5:00 am

The more you use social media for your business, the more it may seem that it has many different faces. Sometimes it seems as though it it is a public relations tool and sometimes it seems as though it is an advertising tool and sometimes it seems as though it is a marketing tool. Continue reading

Honing Your Social Media Calls-to-Action

Posted by on September 10, 2013 at 5:00 am

When you post an article and you have a call-to-action at the bottom of the post (or somewhere else in the post), it is important to measure if your readers are reading that call-to-action and complying with whatever you are asking your readers to do. Continue reading

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