Business Strategies

Planning Your Online Activities for the Future

Posted by on May 7, 2013 at 5:00 am

Now is the time to plan for the future. You need to make sure that you have a strategy in place so that you don’t have a gap in your work and in your progress going forward. Continue reading

Reasons to Stick With Social Media

Posted by on April 30, 2013 at 5:00 am

After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading

Making Your Brand a Raging Success

Posted by on April 23, 2013 at 5:00 am

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading

Converting Your Clients and Followers to Evangelists

Posted by on March 30, 2013 at 5:00 am

Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner. Continue reading

Presenting a Compelling Business Story

Posted by on March 28, 2013 at 5:00 am

Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature. Continue reading

Calls to Action, What They Are and How to Use Them

Posted by on March 5, 2013 at 5:00 am

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading

The Necessity of a Welcome Email

Posted by on March 2, 2013 at 5:00 am

You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success. Continue reading

Educating Non-Profits in Use of Social Media

Posted by on February 12, 2013 at 5:00 am

Social media is a powerful tool for all businesses today. Large, medium and small corporations benefit from using it and non-profit businesses benefit as well. Remarkably, there are still many non-profit organizations that don’t fully understand how to leverage social media to its fullest potential. Continue reading

Responding Constructively to Readers’ Reviews

Posted by on January 26, 2013 at 5:00 am

If you have a web presence for business, everyone has access to your presence and people love to make themselves heard. Some of the reviews online will be positive and many will be negative. Responding effectively is critical to you. Continue reading

Introducing Social Media to Older Business People

Posted by on January 24, 2013 at 5:00 am

Social media has done wonders for businesses of all types. Most people are very comfortable with it. However, the older generation is often reluctant to get involved. If older business people used social media, they would love it. Continue reading