Business Practices

The Comfort Level of Employees and Employers with Social Media

Posted by on June 14, 2011 at 5:00 am

One of the issues that company executives are concerned about in this age of social media is how their employees are using it and whether it is potentially damaging to the business’s reputation. The approach should be cautious.

How to Work Out a Gratitude Philosophy

Posted by on February 15, 2011 at 6:00 am

To Thank or Not to Thank Online
“Gratitude is not only the greatest of virtues, but the parent of all the others.” – Marcus T. Cicero

“No one who achieves success does so without acknowledging the help of others. The wise and confident acknowledge this help with gratitude.” – Unknown

Organizing Your Social Media Strategy

Posted by on February 1, 2011 at 6:00 am

Social media has made a tremendous impact on your business and now you need to come up with ways that you can improve your strategy to make social media even more effective for you. A checklist can help tremendously.

Say No Like a Pro — When You Must Turn Down New Business

Posted by on November 23, 2010 at 6:00 am

Saying no to a prospective client is not the Kiss of Death. Rather, what will certainly lead to some issues in business is saying yes when you can’t deliver — or your gut has told you that the prospective client and/or their project is not the right fit.

Mind the Gap! Follow Up!

Posted by on November 16, 2010 at 6:00 am

Your traditional and online marketing efforts seem to be generating strong interest, but do you feel you’re missing the mark on the sales end? If converting marketing efforts into sales is a challenge, it’s time to look at how you follow up with potential clients.

How to Blog for Business While You Are Away?

Posted by on November 6, 2010 at 6:00 am

You have a rigorous and consistent blog schedule for your business. What happens to your blog when you are on vacation, attending a business-related conference, or visiting clients? There are ways to still make it work.

Social Media Policy: Why Your Business Needs One

Posted by on November 2, 2010 at 6:00 am

With more than one third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, you are putting your enterprise at risk without a carefully drafted, communicated, and monitored Social Media Policy.

The Social Network: Should You “like” it?

Posted by on October 5, 2010 at 5:00 am

“The geek shall inherit the earth.” Manohla Dargis, New York Times. The long-anticipated movie finally arrived in theaters. It is based on true events surrounding Facebook’s founder, Mark Zuckerberg, and the infinite success of the first social network.

SPAM: What it Is and How to Deal With It

Posted by on September 25, 2010 at 6:00 am

We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do?

Cleaning Up Your Social Media Portfolio and Activities

Posted by on September 7, 2010 at 6:00 am

Your social media portfolio, just like your house itself, need to be maintained and cleaned out periodically. If your maintenance is consistent, you will be in good shape with social media channels that work well for you and your business.