Business Practices

Turning Your Online Clients Into Loyal Advocates

Posted by on May 15, 2012 at 5:00 am

The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want it now.

Credibility and Trustworthiness of Your Business Online

Posted by on March 17, 2012 at 5:00 am

Trust and credibility are two of the most critical elements when it comes to the success of your business. It can be challenging to bring home that trust and credibility for your business through your online interactions with business associates.

Apologizing Effectively Online

Posted by on February 28, 2012 at 5:00 am

As polite and appropriate as you try to be online, sometimes you may write something that is misconstrued or that inadvertently causes offense. This happens to everyone on occasion. What’s important is how to fix it if it happens.

Being Mindful of Appropriateness of Online Content

Posted by on January 5, 2012 at 5:00 am

You post content on a regular basis and you are sensitive to what you can and cannot appropriately post online. With that in mind, you should share your knowledge with others who are not as aware of what to do.

Earning Attention Rather Than Demanding it

Posted by on December 24, 2011 at 5:00 am

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.

The Necessity of Elevator Pitches

Posted by on December 3, 2011 at 5:00 am

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.

Globalizing Your Business Using Social Media

Posted by on September 29, 2011 at 12:00 am

For all businesses that have an online presence, the two critical elements to address when it comes to going global are money and chance of success. If the answer to either is “no,” you might want to think twice.

How to Get Quicker and More Relevant Email Responses

Posted by on September 17, 2011 at 5:00 am

Everyone has Email. People use Email many times throughout their work day. Email gives people important information and enables everyone to progress in their work. What do you do when you send an Email and then you wait and wait.

How to Play Nice Online

Posted by on September 1, 2011 at 5:00 am

In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.

The Power of Testimonials to Draw New Clients

Posted by on July 28, 2011 at 5:00 am

You have a web presence but you don’t have testimonials from satisfied clients. Without testimonials, which are a great part of your credibility, people will be reluctant to interact with you and will certainly be reluctant to buy from you.