Branding

Pinterest, What it Is and How to Use it for Business

Posted by on February 14, 2012 at 5:00 am

Pinterest is a image-sharing website and app where people can build and maintain image collections that are based on a theme. Pinterest also connects people professionally through their tastes and interests universally. Continue reading

The Importance of Online Exposure

Posted by on January 19, 2012 at 5:00 am

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical. Continue reading

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Posted by on December 20, 2011 at 5:00 am

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today. Continue reading

Earning Valuable Attention for Your Business

Posted by on December 8, 2011 at 5:00 am

There is a whole lot of online garbage that comes to you via the Internet. When you get garbage, your first inclination is to press the “delete” button ASAP. On the other side, you want your content to be valued. Continue reading

The Necessity of Elevator Pitches

Posted by on December 3, 2011 at 5:00 am

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners. Continue reading

Getting Back to Basics With Social Media

Posted by on November 26, 2011 at 5:00 am

Social media has been around in one form or another for a very long time. The advances in technology are astounding at times and seem complicated. It’s time to get back to basics. Continue reading

How to Position Yourself as a Subject Matter Expert

Posted by on October 27, 2011 at 5:00 am

As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert. Continue reading

Defining Your Social Media Avatar

Posted by on October 8, 2011 at 5:00 am

Avatar is defined as manifestation, appearance, or incarnation. In terms of social media in today’s world, your Avatar is your identity. You choose to make your Avatar whatever you want it to be. It is what you project to others. Continue reading

Your Online Reputation – You Should Be Proud of it

Posted by on September 15, 2011 at 5:00 am

If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success. Continue reading

Causing Your Brand to Stand Out From the Competition

Posted by on September 8, 2011 at 5:00 am

If you want to succeed in business using social media, you need to get people to notice you and your brand. It is especially important if you have a product or service that is not as unique. Continue reading