Branding

Making Emotional Connections With Your Brand

Posted by on March 29, 2014 at 5:00 am

It is common knowledge that, as a professional and as a business owner, if you don’t make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can’t touch them emotionally, they won’t be interested in what you have to say. Continue reading

Why Marketers Should Concentrate on Brand Advocates

Posted by on March 27, 2014 at 5:00 am

There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are worth cultivating and highlighting. Continue reading

A Pinterest Guide for Your Business

Posted by on December 17, 2013 at 5:00 am

Pinterest is an excellent social media outlet for businesses to showcase their products and services, but more importantly, businesses can give their customers content and visual ideas of how to use their products and services. Those customers, in turn, can share the content on their own social channels, which will help increase your company’s social exposure. Continue reading

The Effect of Images on Your Brand

Posted by on August 10, 2013 at 5:00 am

In the past, marketing through social media was all about content. Of course, it is still about content; however, it is also about images which truly serve to enhance the concepts of whatever you are sharing with your audience. Continue reading

Managing Your Online Reputation

Posted by on August 3, 2013 at 5:00 am

Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a stragegy and a business plan from the beginning. Continue reading

Building Credibility as an Expert

Posted by on June 18, 2013 at 5:00 am

As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client. Positioning your brand is critical before you do anything else. Everything else will follow after that. Continue reading

Making Your Brand a Raging Success

Posted by on April 23, 2013 at 5:00 am

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading

Converting Your Clients and Followers to Evangelists

Posted by on March 30, 2013 at 5:00 am

Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner. Continue reading

Managing Your Online Reputation With a Strong Brand Image

Posted by on February 23, 2013 at 5:00 am

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading

Sharing a Brand’s Enticing Story

Posted by on January 17, 2013 at 5:00 am

Every brand needs to tell a story. You also need to convey the story in a compelling and irresistible way so that your audience is enticed into not only reading what you are sharing but also in reading further. Continue reading

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