Branding

Maintaining Brand Image Consistency Across Social Media Channels

Posted by on November 13, 2014 at 5:00 am
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

How to Perfect Your Brand Message

Posted by on November 10, 2014 at 5:00 am
This entry is part 2 of 3 in the series The Role of Branding in Your Marketing Strategy
 

As a business owner, you have a brand. In fact, even if you don’t own your own business, you still have a brand. Your brand may be personal, professional, or both. Have you taken a hard look at your brand lately? If you have and it isn’t what you want it to be, you need to perfect your brand message. Continue reading

Your Staff May Be Your Best Online Tool Yet

Posted by on October 16, 2014 at 5:00 am

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. Continue reading

The Effectiveness of Adding Videos to Your Brand

Posted by on October 13, 2014 at 5:00 am

Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time. The truth is that your personal and your professional brand are, in many ways, one brand and videos will serve to enhance both very effectively. Continue reading

Effective Tips for Your Startup

Posted by on October 6, 2014 at 5:00 am

If you have finally made the decision to start building a new business (whether it is your first business ever or one of many that came before it), it can be an extremely frightening proposition. Your continued (and eventual) success has a lot to do with whether you lay the foundation properly from the beginning. Continue reading

Understanding Branding Importance in Marketing Your Business

Posted by on August 14, 2014 at 5:00 am
This entry is part 1 of 3 in the series The Role of Branding in Your Marketing Strategy
 

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Continue reading

Why You Should Brand Yourself

Posted by on July 3, 2014 at 5:00 am

Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others. Continue reading

The Best Way to Build Your Brand Online

Posted by on June 21, 2014 at 5:00 am

If and when you are trying to find someone online, the first thing that you do is turn to the search engines. It is a natural move in this day and age and it give you a way to learn about the person and his or her business without committing to that person and without getting personally involved yet. Continue reading

Creating an Amazing Brand on a Budget

Posted by on May 6, 2014 at 5:00 am

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively. Continue reading

Making Emotional Connections With Your Brand

Posted by on March 29, 2014 at 5:00 am

It is common knowledge that, as a professional and as a business owner, if you don’t make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can’t touch them emotionally, they won’t be interested in what you have to say. Continue reading

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