Blogs

Are Press Releases Valuable?

Posted by on April 5, 2014 at 5:00 am

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. Continue reading

Generating Leads With Content Marketing

Posted by on March 18, 2014 at 5:00 am

If you own a business, you are probably aware of the fact that content marketing is a necessity and contributes greatly to your professional success. On the other hand, your having an understanding that content marketing is necessary doesn’t necessarily mean that you understand how it will actually help you to generate leads. Continue reading

Guidelines for Google Authorship

Posted by on March 15, 2014 at 5:00 am

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results. Continue reading

How to Promote Your Blog Posts Effectively

Posted by on February 27, 2014 at 5:00 am

It is great that you are blogging for business. However, it is not enough to merely write your blogs. You need to promote your blog posts as well so that you get the most mileage out of them and so that you are able to leverage them effectively. Continue reading

Tailoring Your Blogs for Local Searches

Posted by on February 18, 2014 at 5:00 am

The search engine optimization world is a very competitive one. Small, local businesses often have a difficult time competing with larger, more powerful organizations. Often, those corporations have impressive websites with a large number of links and other effective marketing tools. You must tailor your blog content for local searches. Continue reading

Bouncing Back After Being Plagiarized

Posted by on February 15, 2014 at 5:00 am

The more professional exposure you have, the greater your chances will be of being plagiarized. It makes logical sense that that would be the case. However, understanding the logic doesn’t make it any less painful if it happens to you. Continue reading

Blog Writing for Beginners

Posted by on February 13, 2014 at 5:00 am

If you are just starting out in the online realm, it may be a little intimidating for your before you write your first blog post. It is understandable that you may feel that way; however, once you do it once, it will become much easier and your comfort level will go way up. Continue reading

Building a B2B Content Strategy

Posted by on February 8, 2014 at 5:00 am

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content. Continue reading

The Basics of Content Marketing

Posted by on February 4, 2014 at 5:00 am

You have probably heard the term “content marketing” many times. If you are knowledgeable about the concept of content marketing and have been using it to advance your business, the content of this blog article may be too simple for you. However, if you are not sure about how to use content marketing and about how much it can do for your business, you should keep reading. Continue reading

Why People Buy as a Result of Content Marketing

Posted by on January 25, 2014 at 5:00 am

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it is rarely a purely emotional decision. Continue reading

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