Analytics

Adapting Your Content to Your Mobile Device

Posted by on August 15, 2013 at 5:00 am

More and more people nowadays depend on their mobile devices for information. That information includes blog and website content, among other types of information. As a blog owner/writer, it is important to make sure that your content reaches as wide an audience as you intend it to reach. Continue reading

Ideas for Social Media Monitoring

Posted by on May 2, 2013 at 5:00 am

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading

Fundamental Principles of Web Analytics

Posted by on April 11, 2013 at 5:00 am

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

How Web Analytics Can Help Your Business

Posted by on March 26, 2013 at 5:00 am

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. Continue reading

How to Measure Social Media ROI – Is It Even Possible?

Posted by on January 1, 2013 at 5:00 am

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime. Continue reading

Increase Your Facebook Reach With More Posts

Posted by on September 18, 2012 at 5:00 am

Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because of your Facebook reach, only a small percentage of people who like your page will see your posts in their newsfeed. Continue reading

Essential Social Media Metrics for Professional Success

Posted by on August 11, 2012 at 5:00 am

Social media has gone way beyond the new and experimental stage. You no longer have to wonder if it is going to help your business to achieve success. You are able to identify metrics that tell you definitively. Continue reading

The Effectiveness of Hootsuite to Manage Your Social Media

Posted by on May 3, 2012 at 5:00 am

By now, you are involved with many social media channels for your business. You are working all of them consistently and regularly. Individually, they take a long time to manage. However, if you use Hootsuite, you just push one button. Continue reading

Truly Managing Your Social Media

Posted by on April 3, 2012 at 5:00 am

Contrary to what you might think, it is not difficult to manage social media for business effectively. If you can commit to 20 to 30 minutes a day, you will be golden. It doesn’t take more than that for success. Continue reading

Always Keep the Search Engines in Mind

Posted by on March 20, 2012 at 5:00 am

If you posted incredible content online yesterday, there is still the possibility that your readers may forget about it today. However, it is 100% guaranteed that the search engines will not. The relationship between search and social media is critical. Continue reading

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