Building a Buzzing Online Community

By on Apr 04, 20134

Online Communities MascotWhen it comes to your business being successful online, you need your online communities to help you make it happen. There are many different ways to successfully build your online communities effectively and it is critical to choose wisely.

The elements of your online communities

There are several different elements that contribute to the success of building strong and effective online communities that will support your business efforts and aspirations.

Discussions: Having meaningful conversations with people who you want to be a part of one of your online communities is the ideal place to start building. If you feel that a person might be appropriate for one of your online communities, you should start to cultivate a relationship with that person. If is very important that you don’t discount the connections that people have with each other. Those are connections that you possibly don’t have on your own. People really do need other people and you are no exception. If you want to cultivate a new relationship, you should start to engage the other person in meaningful discussions. As your relationship starts to deepen, information will be shared, such as connections to other people, that will prove useful for everyone. Always remember that you are connecting with people so that you can help them. Of course, the other person will have the same perspective that you have. They will also be in it to help you and your business.

Valuable content: The quality of the content that you are posting and sharing is just as important as the content itself. It is through your valuable content that people will start to notice you and will want to interact with you on a regular basis. You can present content in several different forms, such as written content, videos, photos that accompany written content, etc. It is very important to make sure that the content continues to be interesting and educational. People love to walk away with information that they didn’t know before they looked at  your content.

Be as creative as possible: Creativity is so important when it comes to attracting other people to your content. Creativity doesn’t hit everyone in the same way or at the same time. Inspiration can come from all over and each person expresses that in a different and unique way. A great way to become creatively inspired is by exposing yourself to new people and new situations. It forces you to look at things differently than you may have ever looked at them before. You may be surprised at the ideas that are sparked.

Relatable context: Undoubtedly, content is critical to the success of your business; however, context is just as important to your success. No matter how well written your content is, if it doesn’t touch your readers on a personal level and they can’t truly relate to it, it won’t matter. You need both to be a success. It is a really good idea to do as much research ahead of time as possible so that you really connect with your audience and understand what they need and want.

Create a buzz: If you want to have a great impact on your readers, you need to create a buzz. In order to do that, you should get as involved with your communities as you can. Go to as many appropriate events as you can and jump into discussions with the various members of your online communities as you can. An effective approach is to ask questions, answer other people’s questions and post and respond to comments that relate to a specific article online.

Your online community needs a purpose: Your online communities must have a reason for existing and a good reason at that. That purpose not only needs to be important to you and your business but it also needs to be important to the other members of your communities.

Conclusion

Online communities are essential to the success of your business. The members of those communities are one of the important elements in your business’s ever-increasing success. Without other people, you won’t really get anywhere in your business. You should understand how important the communities are to all aspects of your business. It is also important to understand that in order to build successful online communities, you will have to put in effort and time and really nurture your communities to make them what you want them to be.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

 

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