Breathing Life Into Your New Business’s Email Strategy


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If your business is new, when you are building your online marketing strategy, your Email campaign is very important for your success. When it comes to Email, if you don’t get it right initially, you may have problems later on.

The purpose of the Email campaign in the infancy of your business is to motivate prospective clients to seriously consider buying from you instead of one of your competitors when they are ready to make a purchase of some kind. It is well known that people will only buy a product or service from someone whom they trust and whom they find credible. If you build a strong and solid Email campaign and you strengthen the relationships that you have managed to establish, you will be positioning yourself as a subject matter expert (SME) in your niche and industry. If you build and follow a plan that goes by solid and sensible principles, you can’t go wrong.

Strengthen your social connections

You need to promote your offerings through Email in a way that makes other people feel that they want to engage with you through social media. Don’t worry about saying too much in your promotional Email. If you have captured the attention of a particular individual from the beginning of the Email, they will be compelled to read all of the way to the end. You can use content that appears in your newsletters. Make sure to include a call-to-action and links somewhere in your Email. It is extremely important that you give people a way to be able to reach you if they want to have further discussions about your brand. You should put the links and the call-to-action toward the bottom of the Email. After all, you want them to read your Email before they do anything else.

Repurpose your blog articles

At this point in the lifecycle of your business’s infancy, it is most likely safe to assume that you have enough content written that you can repurpose. You can start with the earliest content and work your way to content that was written more recently. Once you have shared the repurposed content with your readers, you lead them to your various social media profiles (through the links that you have provided to them). The best way to get your readers to read ; your content is by being as concise and clear as you can. People generally don’t have the time or the patience to read large amounts of content. If you offer them the heart of what you want to say, they will appreciate it and will want to continue reading and continue connecting with you. The more ways that ; you can engage them, the better your chances will be of eventually doing business with them.

Engage your readers in surveys

The most effective way to find out about what your readers want and need is by giving them a short (two to three questions) survey. This will enable you to have a better understanding of how you can help them most effectively to solve their problems. Always remember that you need to follow the WIIFM (What’s In It For Me) concept. It should never be about how wonderful ; you and your business are. It must always be about your ability to help the other people to solve their problems. If you are able to accomplish that, you will be succeeding at creating a lasting and loyal relationship with them.

Traditionally, online surveys are used for research purposes. However, they are also an extremely effective tool for understanding your audience better and getting them to engage with you on a deeper level than ever before. When you set up your survey, remember that you shouldn’t ask too many questions or provide too many options from which your reader must choose. If you provide too many choices, the information that you glean will be diluted and may not really tell you anything valuable.

Hone your content

When you are considering how to communicate in writing with your readers, bear in mind how critical it is to make the writing clear and concise. You should review your content with a critical eye and try to eliminate as many unnecessary words as possible. You want to engage your readers in a way that fascinates them and makes them want more at the same time. Your goal is to have a synergy with your readers but also give them nuggets of information that they will feel are worth paying attention to.


Email strategies are an extremely important part of your overall online marketing strategy. Anyone who tells you that Email is no longer an important part of your journey toward business success is really falling short. It is another critical part of what is in your repository. You don’t need to make every single Email that you send out promotional and full of large branding messages. Too much may not be a good thing. However, only you can decide for your business how much is the appropriate amount for you and your business. Make sure that you recognize how much your Email campaign can do for the success of your business and communicate in the most effective and exciting way possible so that your readers respond positively and want to continue to return to you time and again.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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