Boosting Your Business With a Video Blog


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You may not be thrilled with the idea of creating and posting a video blog but it is possible that you aren’t aware of how effective it can be for your business. You may be uncomfortable speaking into a camera but it will be well worth it.

What is a video blog and why is it worthwhile?

A video blog is an online video that communicates whatever you wish to communicate.  It can serve many different purposes and it can help you and your business to achieve many different goals in a way that no other medium can help you to achieve those goals. Your video blog can feature the following extremely useful communications for your business:

  • You can interview key people in your business, who can speak about the incredible features of your business. There are many instances when the information will be far more effective if it doesn’t come from you. It will be much more powerful if it comes from people who are more objective about the information.

  • Your video blog can show a virtual tour of your business and you can narrate the highlights of your business.

  • Your video can highlight a person who is communicating objective information on related news items.

  • Your video can discuss your products and/or services and you can give an online demonstration of how your products work.

  • You can record your story and don’t forget to make it interesting and humorous. People love humor.

At this point, you may be asking yourself why you need to create a video blog. What will it do for your business?

  • A video blog can give your business the human touch. In all businesses, successful relationships are at the heart of success. If you don’t share relationships with your clients and prospective clients, you won’t be successful. If you can come across as a business owner who gives off warmth and humanism, more people will want to interact with you and eventually buy what you are selling.

  • A video blog can help to turn your dry content into content that is more appealing and compelling. There are some people who like to read but there are other people who are visual and those people may prefer a video to a written article.

  • A video blog shows off your technical skills and allows you to connect with your target audience. As you are probably aware, social media is an incredible tool for business. In fact, the more you interact with them, the stronger your relationship with them will be. Your video blogging efforts will help you to engage them more easily and more effectively.

  • A video blog makes a statement about your technical ability. Many people believe that it takes a lot of knowledge to be able to create and post video blogs. Of course, the truth is that it doesn’t take so much know how but you don’t need to let other people know that. In any case, you need to consider your video blog as an extremely important and powerful tool. You should leverage it for your business as much as you can.


There are many different ways to make your business a success and video blogging is one of the most effective ways. It is an extremely effective way to communicate and it will help you to build relationships with your target audience that will stand the test of time. Undoubtedly, your target audience will spend a lot of their time online looking at videos. You need to make sure that your video blogs are some of the ones that they choose to view. Posting a video blog will only make your business more popular and more interesting. You have the technology so why not take advantage of it so that your interactions with your online connections are even more interesting and even more fruitful.


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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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