With so many people blogging nowadays, a large percentage of those people are using WordPress to do that. When it comes to WordPress, you see Posts and Pages and it is important to understand how to use each one.
A WordPress Post is the feature in WordPress that you use to engage your readers. Posts are shared by Twitter followers and Facebook Fans.
- Sharing: There are numerous plugins in WordPress that allow your readers to share content easily and rapidly. The majority of the plugins allow you the option to turn off the sharing capability on WordPress Pages.
- Comments: WordPress Pages and Posts both have features for commenting. However, it is recommended that you turn off the comments capability on Pages. You don’t want to discourage your readers from commenting on your posts.
WordPress Pages are static within your blog. They are more or less the equivalent of the “About Us” page in a website.
- Are always published in reverse chronological order on your blog index page. This feature allows your visitors to see your most recent posts first and if they are interested, they can search for related posts in your archives after that.
- Are usually short and sweet amounts of content whose objective is to entice the reader over time. This increases your traffic and hold them, which can (and often does) eventually turn those readers into loyal business connections.
- Allow visitors to choose where they want to go by choosing specific tags and categories.
- Are good for dynamic content that you want to use over and over again.
- Allow you to specify tags and categories.
- Are not published with any schedule in mind. Because of this, they are not syndicated through real simple search (RSS) feeds or Email blog broadcast services.
- Allows you to create a structure of levels within your site.
- Are good for static content that you only intend to write once.
- Can easily be added to WordPress’s menu system.
- Do not allow you to specify tags and categories.
- You can use different page templates with them.
- Can have subpages within the pages.
In WordPress, both Pages and Posts have a great deal of value. You just need to be clear on how you want to use your content and that will guide you when it comes to which one of the two is most effective for you. They do share features in common, such as their both having an easy, up-to-date editor that allows you to format your content in a similar manner using any word processing software. Both Pages and Posts will let you save drafts of your work before you hit the “Publish” button. Additionally, it will keep a copy of the drafts that you have worked on so that you can return to any one of those at a later date. WordPress is an excellent tool and you should try to leverage it as much as you can for your blog and your business.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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