If you have a website or any other aspect of a web presence, you need to have it managed by a content management system (CMS). A CMS lets you publish, modify and edit content without changing any coding.
The usefulness of a CMS
There are many business people who either don’t use a CMS or aren’t really sure of its purpose and how it may help their business. A CMS is actually a wonderful tool if you are not particularly comfortable with high technology and how to apply it to your business. If you are starting from scratch (you don’t have a website or any other type of web presence), part of the discussion that you need to have with the person who is designing your website is about using a particular CMS upon which the website is built. For example, if you have the intention to generate a great deal of content for your business, it is an excellent idea to have your designer use a CMS that supports blogging as well as many other things. You will have to sit down and discuss what you want with your designer in great detail and he or she will be able to build your website around that CMS. Bear in mind that it is beneficial for you to have your designer use a CMS for your website. There are several great reasons to use a CMS:
You have the control
Unlike the way that it was when all of the control was in the hands of the person who designed your website, if your designer uses a CMS, you can control the content yourself. That means that you can build your own website (if you are comfortable enough to do that) and you can update information at any time. The chances are probably very good that you don’t know how to write code (unless you are web designer or at least someone who is extremely technically savvy). If you have to wait for the designer to update your content, you may be waiting an extremely long time. The day and age are upon us where everyone wants to have control and everyone is expected to control his or her own web presence and should constantly be keeping things up to date.
The ability to grow
The days of static content and a static website are gone. Your website needs to grow as the rest of your business grows. If you are working with a CMS, you can grow as you go. If you happen to be selling products, you can add them to your store online as you acquire them. Also, if you want to add a new section to your website, you can simply add it on your own. You also have the option of hiding whichever sections or pages you wish.
When websites were first being built, a great deal of expenses were incurred (on a lot of occasions). Web design was very expensive in general. Every time you need to have something updated, it cost you. With a CMS, you can update the information yourself (which won’t cost you anything) or you can get someone else to do it for a minimal expense. Either way, you are saving a great deal of money.
With content management systems, there are always new plugins that are offered, which will continually improve upon whatever you already have had built. Because the plugins are so user friendly, you can take advantage of upgrading your website yourself on most occasions. Additionally, if you don’t want to wait around to get notifications of new plugins becoming available, you can also search for them. If you take advantage of most of what is offered, you will be advancing your functionality tremendously.
In this day and age and with everything that is at your fingertips, there is no reason to have a static website. If you don’t have the intention of updating the information on your website very frequently, it still leaves you with the option of doing what you want with your website and if you decide at any point that you want to get more involved with your content, you can take advantage of it at any time. Choosing a static website makes little sense when everyone around you is using some sort of CMS. Why limit yourself when you can have unlimited possibilities and do all sorts of incredible things for your business.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.