About Matt Southern
- Website
- http://www.mattsouthern.com
- Profile
Matt Southern is the Social Media Manager at Bureau, a Canadian communications firm.
With an advanced diploma in Public Relations and a B.A. in Communication Studies he's passionate about learning how to build connections with people, which translates into his work and his writing.
He specializes in helping businesses build a human connection with their audiences through integrated strategies involving social media, content marketing and search engine optimization.
You can visit his website at MattSouthern.com, where he blogs about topics that are designed to educate and provide value to small businesses looking to get more results out of their social media marketing.
Posts by Matt Southern:
March 12, 2013
Google Plus has been around for quite a while now and people are using it and it is truly enhancing their business successes. If you aren’t using it on a regular basis, it is time to start learning how to take from it all that you can. It will be well worth the effort. Continue reading →
Tags: Content Marketing, google authorship, google communities, google plus, Google+, Search, Search Engine Optimization, SEO, Social Media Marketing, Social Networking
Posted in Content Marketing, Marketing Strategy, Online Marketing, Search, Search Engine Optimization, Social Media, Social Media Marketing, Social Networking by Matt Southern
October 2, 2012
Social media influence is measured by the quality of your content. But what if you can’t always come up with content? If you are like many people, content creation may be one of your most difficult challenges. Continue reading →
Tags: content creation, content curation, Content Marketing, content sharing, Social Media Marketing
Posted in Content Marketing, Social Media, Social Media Marketing, Web Content by Matt Southern
September 18, 2012
Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because of your Facebook reach, only a small percentage of people who like your page will see your posts in their newsfeed. Continue reading →
Tags: EdgeRank, Engagement, Facebook, get your message across, Social Media, Social Media Marketing
Posted in Analytics, Social Media, Social Media Marketing by Matt Southern
August 14, 2012
Cutting through the noise and getting noticed in today’s marketplace is getting increasingly difficult. People aren’t trusting corporate advertising as much as they used to. They’re relying on word-of-mouth more than ever to make buying decisions. A new marketing phenomenon has emerged as a result of this change. Continue reading →
Tags: business relationships, business strategies, Influence Marketing, influencers, marketing, Online Marketing, Online Reputation, Reputation Management, Social Networking
Posted in Business Relationships, Business Strategies, Online Communities, Online Marketing, Online Reputation, Reputation Management, Social Networking by Matt Southern
July 31, 2012
Some businesses shy away from using social media because they’re afraid of negative feedback. That’s understandable, but they’re missing out on a huge opportunity. With social media, you can turn critics into one of your greatest assets. Continue reading →
Tags: business strategies, Customer Relationships, Customer Service, Online Communication, Online Criticism, Online Reputation, Online Reviews, Reputation Management, Social Media, Social Media Monitoring
Posted in Business Strategies, Customer Service, eCommerce, Online Communication, Reputation Management, Social Media, Social Media Monitoring by Matt Southern