About Michael Cohn

Website
http://www.compukol.com
Profile

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.

His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

 

Posts by Michael Cohn:

 

Earning Attention Rather Than Demanding it

December 24, 2011

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.

Tags: , , , , , ,
Posted in Business Practices, Business Relationships, Email Marketing, Newsletters, Online Communication, Online Reputation by 5 Comments »

Building an Inbound Marketing Strategy

December 17, 2011

You are used to traditional marketing but people are talking about inbound marketing. With traditional marketing, you pursue your customers. With inbound marketing, you get your customers to come to you. Because they come to you willingly, they are prequalified.

Tags: , , ,
Posted in Content Marketing, Inbound Marketing, Social Media, Social Media Marketing by 5 Comments »

The Science Behind Email Marketing

December 15, 2011

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

Tags: , , ,
Posted in Business Relationships, Email Marketing, Internet Marketing, Starting a Business by 5 Comments »

Driving Traffic With Off-Page SEO Tactics

December 10, 2011

If you have any knowledge of what makes your web presence successful and effective, you know that search engine optimization (SEO) is an important part of it. There are different tactics that you can use. On-page tactics and off-page tactics.

Tags: , , , , ,
Posted in Search, Search Engine Optimization, Social Media, Social Media Marketing, Web Traffic Generation by 5 Comments »

Praising Twitter as it Deserves

December 6, 2011

There are many really great reasons for you to be active on Twitter. By now, you realize that Twitter is a wonderful business tool that will help you to become even more successful in your business. Let’s discuss the advantages.

Tags: , , , ,
Posted in Business Relationships, Customer Service, Social Media, Social Media Marketing, Social Networking by 5 Comments »

Doing Fabulous Facebook Marketing

November 29, 2011

Millions of people use Facebook for business and for pleasure. You realized long ago that Facebook can be leveraged very effectively for business and you have reached out to many people through Facebook. People who are worth the interaction.

Tags: , , ,
Posted in Online Marketing, Social Media, Social Media Marketing, Social Networking by 5 Comments »

Getting Back to Basics With Social Media

November 26, 2011

Social media has been around in one form or another for a very long time. The advances in technology are astounding at times and seem complicated. It’s time to get back to basics.

Tags: , , , , ,
Posted in Analytics, Branding, Online Communication, Social Media, Social Media Marketing, Social Media Monitoring, Social Networking by 6 Comments »

Making Your Social Media Efforts Work

November 19, 2011

When you first started to use social media for your business, you weren’t sure how long it would take to achieve results. Some time has passed and you need to really make it work.

Tags: , , ,
Posted in Social Media, Social Media Marketing, Social Media Monitoring, Social Networking by 5 Comments »

RSS Feeds for Your Blog – Long or Truncated

November 15, 2011

Your blog is extremely important to you and the Real Simple Search (RSS) feed is a critical part of the success of your blog. All blogs come with an RSS feed for your readers and you can choose truncated or not.

Tags: , , , , ,
Posted in Blogs, Content Marketing, RSS, Social Media, Web Design by No Comments »

Social Media in the Mainstream

November 12, 2011

When social media was first introduced, it was on the fringes. However, it started to gain momentum very quickly and before you knew it, it was in the mainstream. At this point, it is on everyone’s lips.

Tags: , , , ,
Posted in Business Relationships, Online Communication, Social Media, Social Networking by 3 Comments »