About Michael Cohn

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http://www.compukol.com
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.

His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

 

Posts by Michael Cohn:

 

Making Yourself Visible Online

October 18, 2011

If you aren’t sure about your visibility online, an easy way to check is to Google yourself. That will tell you a great deal about what other people see (and if they see you at all).

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Posted in Blogs, Online Communication, Online Reputation, Search, Social Media, Social Networking by 22 Comments »

Social Media vs Social Networking

October 15, 2011

The definition of social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social networking, on the other hand, is a social structure with people who are joined by a common interest.

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Posted in Social Media, Social Networking by 22 Comments »

Defining Your Social Media Avatar

October 8, 2011

Avatar is defined as manifestation, appearance, or incarnation. In terms of social media in today’s world, your Avatar is your identity. You choose to make your Avatar whatever you want it to be. It is what you project to others.

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Posted in Branding, Online Communication, Social Media, Social Networking by 4 Comments »

Handling Your QR Code Marketing Successfully

October 1, 2011

QR codes have become an important part of the success of your social media marketing campaign. There is a growing understanding that they are important. However, it is one thing to understand the importance and another to use them correctly.

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Posted in Internet Marketing, Social Media, Social Media Marketing, Web Traffic Generation by 11 Comments »

Globalizing Your Business Using Social Media

September 29, 2011

For all businesses that have an online presence, the two critical elements to address when it comes to going global are money and chance of success. If the answer to either is “no,” you might want to think twice.

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Posted in Business Practices, eCommerce, Social Media, Social Media Marketing, Starting a Business by 1 Comment »

Make Me Follow You on Twitter

September 27, 2011

It is easy to decide to follow people on Twitter but getting people to follow you can be a bit more challenging. There are several things that you can do that will get people interested in following you.

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Posted in Business Relationships, Online Communication, Social Media, Social Networking by 19 Comments »

Retaining Your Personality in Facebook

September 22, 2011

Facebook is critical for the success of your business and maintaining professionalism is vitally important. On the other hand, you don’t want your Facebook persona to be dry and devoid of personality. You want it to be you.

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Posted in Business Relationships, Online Communication, Social Media, Social Media Marketing, Social Networking by 1 Comment »

Your Online Reputation – You Should Be Proud of it

September 15, 2011

If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.

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Posted in Branding, Online Reputation, Reputation Management, Social Media, Social Media Monitoring by 6 Comments »

Effectively Managing Your Twitter Time

September 10, 2011

By now, most people are aware of how effective and lucrative Twitter can be for business. It allows you to interact instantaneously and you start to build relationships and keep building them. However, you can’t tweet all day long.

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Posted in Online Communication, Social Media, Social Networking, Time Management by 12 Comments »

How to Select Keywords

September 6, 2011

Keywords are essential to your business. Without appropriate keywords, people won’t be able to find you because the search engines won’t list you. Therefore, if you want your business to succeed, you must use the most relevant keywords possible

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Posted in Analytics, Branding, Keyword Research, Search, Search Engine Optimization by 17 Comments »