Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.
His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
Millions of people use Facebook for business and for pleasure. You realized long ago that Facebook can be leveraged very effectively for business and you have reached out to many people through Facebook. People who are worth the interaction.
Social media has been around in one form or another for a very long time. The advances in technology are astounding at times and seem complicated. It’s time to get back to basics.
When you first started to use social media for your business, you weren’t sure how long it would take to achieve results. Some time has passed and you need to really make it work.
Your blog is extremely important to you and the Real Simple Search (RSS) feed is a critical part of the success of your blog. All blogs come with an RSS feed for your readers and you can choose truncated or not.
When social media was first introduced, it was on the fringes. However, it started to gain momentum very quickly and before you knew it, it was in the mainstream. At this point, it is on everyone’s lips.
At this point in the social media world, it is clear that LinkedIn is a heavy hitter when it comes to effective communications. People feel that LinkedIn is a very powerful channel for business; however, not everyone uses it effectively.
You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.
As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.
Your web presence is of vital importance to your business. It is a well-established fact that content is at the heart of your web presence. You need to write content and you need to share content with others easily.
If you aren’t sure about your visibility online, an easy way to check is to Google yourself. That will tell you a great deal about what other people see (and if they see you at all).
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