Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.
His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
At this point in the social media game, you understand how impactful Twitter is for your business. It is important to remember that growing your Twitter presence doesn’t happen overnight. It takes time, effort, and persistence to succeed with Twitter.
Most people are familiar with Google at this point. It is a very popular search engine. Google’s social platform, Google+, has a tool called Google Circles, which enables the users to categorize people into different groups or lists.
When you use the correct social media tools to benefit your small business, the results will be surprisingly successful. You have to have the proper mindset and a willingness to work very hard and to establish an unrelenting consistency.
Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.
The first thing that you have to establish when it comes to Twitter is what it is actually doing for your business. If you don’t thoroughly understand how Twitter works, you may not be able to leverage it properly.
As a business owner, it isn’t necessarily easy to decide which social media channels work best for your business. There is so much information from which to choose and each one offers different innovative features. You need to choose wisely.
You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.
You are used to traditional marketing but people are talking about inbound marketing. With traditional marketing, you pursue your customers. With inbound marketing, you get your customers to come to you. Because they come to you willingly, they are prequalified.
When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.
If you have any knowledge of what makes your web presence successful and effective, you know that search engine optimization (SEO) is an important part of it. There are different tactics that you can use. On-page tactics and off-page tactics.
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