Archive for June, 2012

“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein. Laying the foundation for your business’s success is absolutely critical to everything that follows after that. If your strategy is sound, you will succeed. Continue reading →

Social media is an excellent online tool for all businesses. Nonprofits can use the same approach as for-profit businesses and they can become just as successful at reaching and engaging their audience, creating a wonderful momentum and building a community. Continue reading →

Pinterest is hotter and more contagious than a California wildfire. If you haven’t paid attention so far, you should start and it should be optimized for the business that you do online so that it brings great rewards to you. Continue reading →

Networking for business is critical to your success. You find people with whom you can synergistically carve out a relationship that will be mutually beneficial and one that will stand the test of time. Connecting with influencers is key. Continue reading →

Online videos are one of the biggest contributors to the success of interactions online. If done correctly, they can have a much more powerful and persuasive effect on people than the written word, depending on the topic and presentation. Continue reading →

As a blogger, one of your biggest concerns is obtaining as many high-quality readers as possible. That is how you measure the success of your blog. Writing and posting aren’t enough, however. Syndicating is a critical tool for readership boosting. Continue reading →

There is much talk about finding online influencers who can help you to advance your business through your online interactions. On the other side, there are ways that you can become an online influencer also so that others can benefit. Continue reading →

As wonderful and exciting as social media is for you and your business, it can also be challenging sometimes. However, none of those challenges are insurmountable. You just need to choose the correct and most effective approach for your business. Continue reading →

Most people are in agreement that content is king. However, writing for the web and writing for mobile devices is not necessarily the same thing. There is a different approach that needs to be taken at times with mobile content. Continue reading →

Everyone understands how important search engine optimization (SEO) is when it comes to getting people to notice you online. However, your approach should always be people centric and keeping their needs in mind will allow you to keep them interested. Continue reading →