Archive for October, 2011

You have been using social media channels for your business for quite a while now and in the beginning it seemed exciting and progressive. Now, you are feeling like it is getting stale. You need to make it sing again. Continue reading →

As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert. Continue reading →

People react to other people emotionally. When it comes to people in networking situations, they connect with other people on that same emotional level. On a subconscious level, colors play an important role in human relationships and the integration of specific colors cause people to react in certain ways to others. For example, blue has a calming effect on people. If your colors are very neutral (beige, for example), other people may think that you are not a person of strong convictions. Continue reading →

Your web presence is of vital importance to your business. It is a well-established fact that content is at the heart of your web presence. You need to write content and you need to share content with others easily. Continue reading →

Plan to include more time to network with fellow professionals and potential clients this year. The more you network, the more connections you will have and the stronger those connections will be for your business. Continue reading →

If you aren’t sure about your visibility online, an easy way to check is to Google yourself. That will tell you a great deal about what other people see (and if they see you at all). Continue reading →

The definition of social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social networking, on the other hand, is a social structure with people who are joined by a common interest. Continue reading →

When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold dear, and the quality of your products and services. You need to build credibility as quickly as possible. Continue reading →

With globalization, we have seen an increase in usage of social media everywhere. Having the ability to reach people worldwide has so many advantages and opportunities. It adds a whole new level to how business can be conducted. Continue reading →

Avatar is defined as manifestation, appearance, or incarnation. In terms of social media in today’s world, your Avatar is your identity. You choose to make your Avatar whatever you want it to be. It is what you project to others. Continue reading →