Archive for September, 2010

Leveraging Tweet Chats for Business

September 30, 2010

“The best of life is conversation.” Ralph Waldo Emerson. Tweet Chats, which are short, online conversations, can be very effective when used for business. They are prearranged, use a specific hashtag and have a specific guest list. Continue reading

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Posted in Social Media, Social Networking by No Comments »

The Importance of Testimonials for Your Business

September 28, 2010

Testimonials are an extremely important part of the success of your business. On your relationship-building journey, which is lined with credibility and expertise, testimonials from loyal customers are a critical part of the presence of your business. Continue reading

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Posted in Online Reputation, Reputation Management, Web Design by 8 Comments »

SPAM: What it Is and How to Deal With It

September 25, 2010

We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do? Continue reading

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Posted in Business Practices, Email Marketing, Newsletters by No Comments »

Making the Most of Twitter Lists for Your Business

September 23, 2010

It is great that you have jumped right into Twitter and that you are leveraging it for your business. With all of those Twitter followers, you need to organize them in lists so that everything goes smoothly. Continue reading

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Posted in Search, Social Media, Social Networking by 6 Comments »

The Significance of Your Brand Colors

September 21, 2010

“Sometimes I imagine colors as if they were living ideas, being of pure reason with which to communicate.” Paul Cézanne. Those words are true. Colors are used to communicate all kinds of ideas and feelings. They connect you to others. Continue reading

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Posted in Branding, Internet Marketing, Web Design by 17 Comments »

Is There Value in Writing and Promoting an eBook?

September 18, 2010

Since joining the social media revolution for business, you have been hearing more and more buzz about offering eBooks on your website and you are wondering if it is really worth writing and marketing. Will you really make money? Continue reading

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Posted in Content Marketing, eBooks, Internet Marketing, Online Marketing, Writing by 16 Comments »

Using Social Media for Raising Funds

September 16, 2010

If you are raising funds for your business, social media makes it easier and more effective than it was in the past. You are now able to reach a much wider audience and your results are often more effective. Continue reading

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Posted in Social Media, Social Media Marketing, Starting a Business by No Comments »

The Role of Social Media in Sentiment Analysis

September 14, 2010

Social media empowers businesses to read what people are saying about them and to join the conversation. To be able to make good use of reviews, ratings, recommendations and other forms of online expressions, businesses need to apply them to market their products, identify new opportunities, and manage their reputations. Continue reading

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Posted in Analytics, Social Media, Social Media Marketing by 1 Comment »

How Important is the “About Us” Page for Your Business?

September 11, 2010

When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more. Continue reading

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Posted in Web Content, Web Design, Writing by 33 Comments »

Writing Articles That Entice Your Audience

September 9, 2010

“I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again.” Oscar Wilde. Good writing doesn’t always come easy. Continue reading

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Posted in Article Marketing, Blogs, Web Content, Writing by 4 Comments »