Archive for August, 2010

Is cold calling becoming obsolete? Do only old-fashioned business people do cold calling? Is cold calling actually effective at increasing business? Many people feel that they have to do cold calling to succeed in business. Social media has changed everything. Continue reading →

Social bookmarking is a way for Internet users to manage, organize, archive, and search for bookmarks online resources. Social bookmarking is important because it allows you to leverage your content. If the content is used properly, other things will follow. Continue reading →

Driving traffic to your website is critical to the success of your business. There are many ways to drive traffic, including the use of on-page tactics and off-page tactics. This article will define both but will focus on off-page tactics. Continue reading →

Companies that understand the power and potential of Twitter to effectively communicate with their markets, their employees, their communities—and the entire universe—are growing their reputations as industry innovators and category leaders. Continue reading →

As important as social media is for your business, once you have built all of your social media profiles and are engaging other people online regularly, it is equally important to monitor the effectiveness of social media for your business. Continue reading →

Before you build your business website, there are many things to consider, including laying out the plans ahead of time. You must have a clear plan so that your website will be successful at drawing traffic to you. Continue reading →

You have written and executed a social media marketing campaign for your business and everything is going well, except for one thing. You don’t have a logo design. Your logo is your branding and it is absolutely critical. Continue reading →

When you use Twitter, you can reach people on a global level. You can interact with business associates in Australia and Brazil. It’s great to have global capabilities but what about interacting with the local business owner on Main Street? Continue reading →

Your personal Facebook and Facebook business pages should remain separate, with no crossover. There are different etiquette standards for each. Of course, there will be times when you have a Facebook friend who is also a Facebook fan. Continue reading →

What is your “personal brand”? This is an area of growing concern in today’s times as more and more people participate and engage in social networking. Before the Internet revolution, the term “brand” was only used in the context of the business world. Continue reading →