Archive for July, 2010

Foursquare: what is it and how do you use it for business? Foursquare is a social media channel with tremendous potential to attract customers. It is very effective for your business and will definitely contribute to your business’s success. Continue reading →

You own your own business and you offer products and services. How do you get people to buy what you are selling? That’s easy. You create a buzz about your offerings and you communicate through your social media marketing strategy. Continue reading →

These days, many people are beginning to understand the potential use of social media to create event buzz. Whether the occasion is large or small, it can be enhanced tremendously through online communication. Continue reading →

Many people try to avoid using Facebook to market their business. They don’t really know enough about Facebook and how effective it can be for marketing purposes. Some of the more popular myths will be dispelled here. Continue reading →

“All the words I use in my stories can be found in the dictionary – it’s just a matter of arranging them into the right sentences.” Somerset Maugham. As a business person with an online presence, you write for the Web. Continue reading →

My mother always told me (even as recently as last week), that if you lie, eventually you will get caught and if you lie often, you will start forgetting what you have said. I believed her when I was little and I believe her now. Continue reading →

Many people have websites (for their businesses as well as for personal use) and many people have blogs. The issue is whether people truly understand the difference between a website and a blog. They certainly are not the same thing. Continue reading →

Since November of 2009, LinkedIn has been integrated with Microsoft Outlook, which allows you to keep a careful watch on your LinkedIn contacts, including the last time that you sent them Email, scheduled a meeting and all other activities. Continue reading →

You have heard the term “bounce rate.” It is the percentage that represents how many visitors leave your website directly from the page on which they entered the website. A high bounce rate usually means a low conversion rate. Continue reading →

You have a social media campaign for your business and you feel that it is unique and much better than the social media campaign of all of the other businesses around you. What makes your campaign special and successful? Continue reading →