This holiday season, traditional media has been swept aside in favor of tweets and friends. Shoppers will go after deals, online and off. It’s no surprise to see how businesses have taken advantage of social media channels to promote specials. Continue reading
A new twist on Black Friday this year is using social media to promote businesses’ goods/services. Twitter and Facebook are being used as serious vehicles to reach consumers in a giant way to advertise great deals. Continue reading
Syndication means creating content once and having it automatically spread all over the place. The goal is to get maximum exposure for the minimum amount of work. Continue reading
Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards. Continue reading
Creating your ultimate Facebook fan page is very connected to the success of your business or blog. In business, your fans are your customers. The more fans you have, the more customers you have. Continue reading
Do you ever ask yourself who is reading your blog? You can tell who your readers are if they communicate with you. However, it is difficult to track those who don’t connect with you online. Continue reading
When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized. Continue reading
When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the choices can be confusing. It certainly doesn’t help the visitor if the copy on the website is unclear. Continue reading
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