About Shari Weiss


Shari Weiss is a writer, teacher, editor, and marketing consultant who is working full-time on All Things Social Media. With a journalism degree from Northwestern University and a master’s in PR from Kent State, Shari has taught college courses in journalism, marketing and English for 20 years. In addition, she has edited an array of publications from Harcourt Brace Jovanovich trade magazines to a city-wide student newspaper.

Currently, she is the Chief Blogger for SHARISAX IS OUT THERE, in which she writes articles on a variety of social media categories, including How-To Lessons for social media beginners; Interviews with industry professionals; reports on meeting presentations; and strategies for social media marketing. She is also the Community Manager for Performance Social Media and leads workshops for entrepreneurs, small businesses, and university students. Her website is http://shairsax.com.


Posts by Shari Weiss:


Blogging 101

May 17, 2011

“I see classes offered at the library all the time…how to use the Internet, etc. I guess for seniors who don’t have a clue about it, I kind of feel like them, but how to go about promoting my business online. I don’t know if a blog is the way to go and if it is, where and how do I do it right? It is not in my budget yet to build a quality website” – a CompuKol reader. Continue reading

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Posted in Blogs, Content Marketing, Social Media Marketing, Web Content by 8 Comments »

How to Work Out a Gratitude Philosophy

February 15, 2011

To Thank or Not to Thank Online
“Gratitude is not only the greatest of virtues, but the parent of all the others.” – Marcus T. Cicero

“No one who achieves success does so without acknowledging the help of others. The wise and confident acknowledge this help with gratitude.” – Unknown Continue reading

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Posted in Business Practices, Business Relationships, Customer Service, Online Communication, Social Media by 13 Comments »

Using Online Review Services

January 4, 2011

Nowadays, particularly in this economy, you have very little time to waste when it comes to your business. You don’t want to waste time with products, services and businesses that don’t really provide you with what you need. Continue reading

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Posted in Customer Service, Internet Marketing, Online Reputation, Reputation Management, Search by 2 Comments »

Say No Like a Pro — When You Must Turn Down New Business

November 23, 2010

Saying no to a prospective client is not the Kiss of Death. Rather, what will certainly lead to some issues in business is saying yes when you can’t deliver — or your gut has told you that the prospective client and/or their project is not the right fit. Continue reading

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Posted in Business Practices, Business Relationships, Customer Service, Reputation Management, Starting a Business by 33 Comments »

Social Media Policy: Why Your Business Needs One

November 2, 2010

With more than one third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, you are putting your enterprise at risk without a carefully drafted, communicated, and monitored Social Media Policy. Continue reading

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Posted in Business Practices, Business Relationships, Reputation Management, Social Media by 15 Comments »

Popularity and Influence: As They Are Manifested in Social Media

October 12, 2010

You want to be popular and influential. You need to ask yourself some important questions to determine if this is the case. How important is it for you to be popular? Where do popularity and influence coincide? How do the benefits differ for popular vs. influential people? Continue reading

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Posted in Branding, Online Reputation, Reputation Management, Social Media, Social Networking by 4 Comments »

The Role of Social Media in Sentiment Analysis

September 14, 2010

Social media empowers businesses to read what people are saying about them and to join the conversation. To be able to make good use of reviews, ratings, recommendations and other forms of online expressions, businesses need to apply them to market their products, identify new opportunities, and manage their reputations. Continue reading

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Posted in Analytics, Social Media, Social Media Marketing by 1 Comment »

What to Tweet About to Become a Brand All-Star

August 24, 2010

Companies that understand the power and potential of Twitter to effectively communicate with their markets, their employees, their communities—and the entire universe—are growing their reputations as industry innovators and category leaders. Continue reading

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Posted in Branding, Inbound Marketing, Online Marketing, Social Media, Social Media Marketing by 10 Comments »