About Robert Sachs

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Robert R. Sachs, PhD, is a senior writer at CompuKol Communications LLC. Dr. Sachs has close to 20 years of writing experience in a wide range of fields, including scientific, technical, and medical. He has written extensively on medical subjects including the areas of diabetes, ophthalmology, cardiovascular, women’s health, and CNS. Additionally, he has many years of writing experience in nonmedical, technical/scientific writing. Dr. Sachs has experience in writing conference presentations and articles for journal publications, book chapters, cutting edge journal articles, and wrote New Drug Application (NDA) documents that were submitted the US Food and Drug Administration (FDA).

Dr. Sachs earned a PhD from the University of Colorado, an MS from the State University of New York (SUNY) at Buffalo, and a BA from SUNY at Stony Brook.

 

Posts by Robert Sachs:

 

How to Create Great Twitter Headlines

August 19, 2009

The growing popularity of Twitter makes it a valuable marketing vehicle for your business to get noticed and to route significant traffic to your website. This applies not only to the tweets that you create but also to those that you share and comment on, which, in turn, helps you build your Twitter audience. Continue reading

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Posted in Social Media, Social Media Marketing, Social Networking by Comments Off on How to Create Great Twitter Headlines

Key Strategies for Implementing Social Media Marketing

August 15, 2009

The exponential growth of social media websites in the last few years presents a new and exciting opportunity for small businesses to get increased exposure and grow their pool of potential customers. Sites such as Facebook, Twitter, and LinkedIn enable small businesses to build visibility quickly, which, in turn, can route more traffic to a business website and increase sales. Continue reading

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Posted in Inbound Marketing, Social Media, Social Media Marketing, Social Networking by Comments Off on Key Strategies for Implementing Social Media Marketing

Marketing Writing — How to Maximize Its Effectiveness

August 8, 2009

The best writing is always clear and to the point, imparting to the reader exactly what he/she needs to learn. This is especially the case with marketing writing, and in particular, Inbound Marketing writing, because the end result is whether the reader agrees to buy the product or service based on what is presented in the writing. In short, if the potential customers are not enticed by what they read, they will not become customers at all. The following are tips on how to maximize the effectiveness of the marketing writing. Continue reading

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What Blogging Can Do For Your Business

July 25, 2009

With blogs, average business people can write about what they know and are passionate about, as well as what they can offer to others. When this is done properly and is updated regularly to keep the content fresh, it can be a very powerful marketing tool that naturally draws the customers to your business instead of forcing yourself upon them, as in traditional advertising. Continue reading

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Posted in Blogs, Inbound Marketing, Internet Marketing, Search Engine Optimization, Social Media, Writing by 3 Comments »

Secrets to Effective Writing – Harnessing the Power of Language to Get Your Message Across

July 7, 2009

The real key to successful writing including everything from blogs to full length books is clear thinking.  This, however, is not just a general, mysterious concept. It is comprised of a number of key factors which can be identified and … Continue reading

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Posted in Writing by 1 Comment »

Essential Pages for Your Business Web Site

June 6, 2009

Most small-business web sites are works in progress with continual revisions, improvements, and updates. This process frequently results in failure to include important information- information that could have a negative impact on your bottom line.

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Posted in Search Engine Optimization, Web Design FAQs, Writing by 1 Comment »

Misconceptions about Business Web Site Building

June 4, 2009

Building and maintaining a website that has both a professional look and good functionality can help a company initiate interest in its products and services, and may increase sales.  (On the other hand, a poorly designed website can actually hurt … Continue reading

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