Author: Richard Larson

Author

  • Richard Larson

    Richard Larson is author and Brand Manager for GoPromotional, the UK’s leading provider of business and promotional gifts. His writing experience is primarily online in the form of blogging, he contributes to numerous websites in the marketing and business sectors. Richard's capacity as Brand Manager allows him to explore various marketing avenues for GoPromtional, all over the world. You can find him on Twitter and Google Plus. He enjoys writing about ecommerce, marketing and general business tips.

Business Practices, Business Relationships, Customer Service, Online Communication, Online Reputation, Relationship Management

Customer Experience Management – Developing Consumer Advocates

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its custo... Read more.
Blogs, Content Marketing, Search, Search Engine Optimization, Social Media Strategies, Web Content

Don’t Fear Pandas and Penguins, Just Create Engaging Content

Google will forever be changing its algorithm and its guidelines for webmasters trying to rank high in the search engines. Along with this constant, you can alw... Read more.