About Richard Larson


Richard Larson is author and Brand Manager for GoPromotional, the UK’s leading provider of business and promotional gifts. His writing experience is primarily online in the form of blogging, he contributes to numerous websites in the marketing and business sectors. Richard's capacity as Brand Manager allows him to explore various marketing avenues for GoPromtional, all over the world. You can find him on Twitter and Google Plus. He enjoys writing about ecommerce, marketing and general business tips.


Posts by Richard Larson:


Matching Social Relationships with Social Channels

October 20, 2014
This entry is part 2 of 2 in the series Business Relationships with Social Connections

Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections. Continue reading

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Posted in Business Relationships, Networking, Relationship Management, Social Networking by 8 Comments »

How Does Social Media Redefine Friendships and Connections?

August 7, 2014
This entry is part 1 of 2 in the series Business Relationships with Social Connections

In this article, we will be exploring the effect that social media has on friendships and business relationships. Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships. Continue reading

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Posted in Business Relationships, Networking, Relationship Management, Social Networking by 3 Comments »

How Personalized Email Increases Your Campaign’s Value

June 24, 2014

Customers have evolved into educated and demanding consumers who expect more, especially when it comes to technology. Most consumers are also email subscribers and the technological advances that are expected especially apply here. Email subscribers expect personalized emails based on their purchasing history and preferences. If you do not keep up with these expectations, you can expect to have unsubscribes as a result. Brands actually show that they care about customers when they take the time and effort to build databases and deliver customized emails; it lets customers know that you care and that you are paying attention to what they want or what they are looking for. Continue reading

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Posted in Business Practices, Email Marketing, Internet Marketing, Outbound Marketing by 2 Comments »

Is Bad Customer Service Killing Your Business?

May 29, 2014

Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the results. Whether your business is online, brick and mortar, or a combination of both, your customers will be searching for you online. The search results they see will impact whether or not they decide to buy from you, hire your services, or visit your location. Continue reading

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Posted in Customer Service, Online Reputation, Relationship Management, Reputation Management by 3 Comments »

Using Infographics to Deliver Your Message

April 15, 2014

Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy for us to understand and remember. The Internet and social media make it easy to share the Infographics and increase your reach. Businesses can relay many different types of statistics or promote their brand, products, or services using Infographics. Continue reading

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Posted in Content Marketing, Online Communication, Social Media Marketing, Social Media Strategies by 2 Comments »

Guidelines for Google Authorship

March 15, 2014

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results. Continue reading

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Posted in Article Marketing, Blogs, Content Marketing, Search, Web Content by 6 Comments »

A Pinterest Guide for Your Business

December 17, 2013
This entry is part 2 of 5 in the series Pinterest Marketing for Business

Pinterest is an excellent social media outlet for businesses to showcase their products and services, but more importantly, businesses can give their customers content and visual ideas of how to use their products and services. Those customers, in turn, can share the content on their own social channels, which will help increase your company’s social exposure. Continue reading

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Posted in Branding, Content Marketing, Online Communities, Social Media, Social Networking by 2 Comments »

Customer Experience Management – Developing Consumer Advocates

December 3, 2013

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

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Posted in Business Practices, Business Relationships, Customer Service, Online Communication, Online Reputation, Relationship Management by 4 Comments »

How Effective Are Online Customer Reviews?

October 15, 2013

In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes. Continue reading

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Posted in Customer Service, Online Marketing, Online Reputation, Reputation Management, Social Media by Comments Off on How Effective Are Online Customer Reviews?

Don’t Fear Pandas and Penguins, Just Create Engaging Content

August 20, 2013

Google will forever be changing its algorithm and its guidelines for webmasters trying to rank high in the search engines. Along with this constant, you can always bet on one thing that will help your website succeed, not only with the search engines but with your target audience and that is content. Continue reading

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Posted in Blogs, Content Marketing, Search, Search Engine Optimization, Social Media Strategies, Web Content by 1 Comment »