About Ric Dragon


Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of experience in graphic design, information architecture, web development and digital marketing.  As an artist, Ric has been shown in countless group and solo shows.  He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.


Posts by Ric Dragon:


The Social Media Panopticon

August 13, 2013

In the late 18th century, one of the great English eccentrics, philosophers, and social theorists Jeremy Bentham described his concept for a prison, which he called the Panopticon. The design of the prison consisted of a circular structure with an inner circular hub in which the prison wardens could always keep an eye on the prisoners. The main thrust of the idea was that fewer guards would be required as prisoners could never escape the watchful eyes of their jailers. The same can be said of interacting through social media. Continue reading

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Posted in Online Communication, Online Communities, Social Media, Social Networking by 10 Comments »

Educating Non-Profits in Use of Social Media

February 12, 2013

Social media is a powerful tool for all businesses today. Large, medium and small corporations benefit from using it and non-profit businesses benefit as well. Remarkably, there are still many non-profit organizations that don’t fully understand how to leverage social media to its fullest potential. Continue reading

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Posted in Business Strategies, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing by 4 Comments »