About Owen Andrew


Owen Andrew is a tech writer and multimedia enthusiast who has spent several years writing for publications both in print and web format. He is based in Southern California and is also versed in social media, video production, viral marketing, computer networking and cloud technologies. He often contributes his writing to the DunkelBros blog. He graduated from UC Irvine and when he's not writing or editing the work of his close peers, he enjoys attending EDM concerts and hanging with his children.


Posts by Owen Andrew:


Maintaining Brand Image Consistency Across Social Media Channels

November 13, 2014
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

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Posted in Branding, Marketing Strategy, Social Media Marketing, Social Media Strategies by 6 Comments »

Can Your Business Survive Without a Web Presence?

May 22, 2014

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

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Posted in Customer Service, Marketing Strategy, Relationship Management, Reputation Management, Web Presence by 5 Comments »