About Mike LaLonde


Mike LaLonde is a Web Analytics and Marketing specialist at Londes Digital Marketing, a digital marketing firm out of Rochester, NY.

With a Masters in Business Administration specializing in Marketing and Finance, and a BS in Economics from Rochester Institute of Technology, he takes a quantitative, targeted approach to building online marketing campaigns.

Mike specializes in Search Engine Marketing (SEM), including Pay-Per-Click (PPC) services and Search Engine Optimization (SEO), as well as web analytics to help optimize and scale successful campaigns.


Posts by Mike LaLonde:


Pay Per Click (PPC) Terms for Small Business

September 14, 2013

Pay Per Click (PPC) marketing is a paid form of search engine marketing. PPC specifically refers to a model where you only pay based on actual clicks on your advertisement, directing the potential customer to your website. Continue reading

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Posted in Keyword Research, Search, Search Engine Optimization by 1 Comment »

Understanding SEO Terms for Small Business

September 5, 2013

Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what they are looking for and more and more users searching for local business providers, if you aren’t ranking well organically, you are missing out on a lot of potential traffic. Continue reading

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Posted in Search, Search Engine Optimization by 5 Comments »

How Web Analytics Can Help Your Business

March 26, 2013

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. Continue reading

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Posted in Analytics, Online Marketing, Web Traffic Generation by 3 Comments »