About Matt Southern


Matt Southern is the Social Media Manager at Bureau, a Canadian communications firm.

With an advanced diploma in Public Relations and a B.A. in Communication Studies he's passionate about learning how to build connections with people, which translates into his work and his writing.

He specializes in helping businesses build a human connection with their audiences through integrated strategies involving social media, content marketing and search engine optimization.

You can visit his website at MattSouthern.com, where he blogs about topics that are designed to educate and provide value to small businesses looking to get more results out of their social media marketing.


Posts by Matt Southern:


How Can Your Business Benefit From Using Google Plus

March 12, 2013

Google Plus has been around for quite a while now and people are using it and it is truly enhancing their business successes. If you aren’t using it on a regular basis, it is time to start learning how to take from it all that you can. It will be well worth the effort. Continue reading

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Posted in Content Marketing, Marketing Strategy, Online Marketing, Search, Search Engine Optimization, Social Media, Social Media Marketing, Social Networking by 3 Comments »

Building Online Influence With Content Curation

October 2, 2012

Social media influence is measured by the quality of your content. But what if you can’t always come up with content? If you are like many people, content creation may be one of your most difficult challenges. Continue reading

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Posted in Content Marketing, Social Media, Social Media Marketing, Web Content by 6 Comments »

Increase Your Facebook Reach With More Posts

September 18, 2012

Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because of your Facebook reach, only a small percentage of people who like your page will see your posts in their newsfeed. Continue reading

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Posted in Analytics, Social Media, Social Media Marketing by 5 Comments »

Influencer Marketing – How to Harness It for Your Business

August 14, 2012

Cutting through the noise and getting noticed in today’s marketplace is getting increasingly difficult. People aren’t trusting corporate advertising as much as they used to. They’re relying on word-of-mouth more than ever to make buying decisions. A new marketing phenomenon has emerged as a result of this change. Continue reading

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Posted in Business Relationships, Business Strategies, Online Communities, Online Marketing, Online Reputation, Reputation Management, Social Networking by 9 Comments »

Social Media Customer Service – Turn Critics Into Brand Ambassadors

July 31, 2012

Some businesses shy away from using social media because they’re afraid of negative feedback. That’s understandable, but they’re missing out on a huge opportunity. With social media, you can turn critics into one of your greatest assets. Continue reading

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Posted in Business Strategies, Customer Service, eCommerce, Online Communication, Reputation Management, Social Media, Social Media Monitoring by 6 Comments »