Who You Follow + Who Follows You = Your Networking Experience
Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Alw... Read more.
Setting Yourself Up for Social Media Marketing Success
Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or beli... Read more.
Twitter Following Limit, the Twitter Branch Ceiling
When you are new to Twitter, much of the fun is figuring it all out, finding cool people to follow, and joining interesting tribes. Whether you started by follo... Read more.
Who Should I Follow on Twitter?
When it comes to interacting on Twitter, it is critical that you understand who you should follow and focus on who your followers are. The are both essential to... Read more.
Seven Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven "touches" before someone will internalize and/or act upon your call to action.... Read more.
Calls to Action, What They Are and How to Use Them
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether... Read more.
Personalizing Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven t... Read more.
Simple Tasks to Optimize and Maintain Your Online Presence
Maintaining your online presence for business is not difficult but it does require some effort on a regular basis, including time management. There are ways to ... Read more.
Hi Lisa! – What Not to Write as an Email Subject
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is t... Read more.