About Deirdre Breakenridge

Website
http://www.purepreformancecomm.com
Profile

Deirdre Breakenridge is the CEO of Pure Performance Communications . A 25-year veteran in public relations, she teaches at NYU and speaks internationally on the topics of PR, marketing and social media. She is the author of Social Media and Public Relations: Eight New Practices for the PR Professional and blogs at PR 2.0 Strategies .

 

Posts by Deirdre Breakenridge:

 

Blogger Relations: A Grass Roots Approach

August 6, 2013

You may be asking yourself, “What is blogger relations about?” As you understand, relationships are critical to your professional success and relationships take time to develop and they need to be nurtured and cultivated properly for them to work. Continue reading

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Posted in Article Marketing, Blogs, Business Relationships, Content Marketing, Online Communities, Relationship Management, Social Networking by 2 Comments »

Ways to “Listen” For Better Blog Content

July 18, 2013

As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations . So, for all of my students (who I hope are reading this blog post) and for my communications friends, here are my five tips on how to “Listen” so you can create more compelling content for your community. Continue reading

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Posted in Article Marketing, Blogs, Content Marketing, Online Communities, Social Media, Social Networking by 3 Comments »

The Twitter Relationship Stairway

June 6, 2013

All things Twitter is upon us. You can do a simple search on Google and pull up a huge number of entries on Twitter or you can go to one of your favorite blogs and search for Twitter posts to reveal numerous articles. There is definitely a fascination with micromedia and this particular network. I must be fascinated too, as I seem to be using it as one of my main sources of communication these days. Will another type of network launch and fascinate me…sure, but for now, I think there’s a lot of opportunity for relationship building on Twitter. Continue reading

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Posted in Business Relationships, Relationship Management, Social Media, Social Media Strategies, Social Networking by 1 Comment »

What’s a Blog Without Comments?

May 14, 2013

When it comes to internal company blogs the communications department is usually onboard and the executives come to realize that they have to take the time to blog and write out their thoughts. They know it’s important to communicate information in their own voice about company initiatives in order to keep everyone informed and sharing useful information. Continue reading

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Posted in Article Marketing, Blogs, Content Marketing, Social Media by 4 Comments »

Public Relations Expanded: Eight Social Roles Assigned

April 25, 2013

Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. Continue reading

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Posted in Business Relationships, Online Communication, Public Relations, Relationship Management, Social Media by 1 Comment »

Influence is NOT…

April 18, 2013

Today’s topic is influence. Because influence is often difficult to define, it is a good idea to determine what influence is not as well as what influence is. Understanding influence will help you to surround yourself with influencers who can help to make you a greater success. Continue reading

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Posted in Business Relationships, Online Communities, Relationship Management, Social Networking by 6 Comments »