About Michael Cohn

Website
http://www.compukol.com
Profile

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

 

 

Posts by Michael Cohn:

 

Increasing Your LinkedIn Rankings Easily

April 17, 2017

Are you interacting with your online connections on LinkedIn on a regular basis? If the answer to that question is yes, is it working as effectively as you had hoped it would? Continue reading

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Posted in Business Relationships, Online Reputation, Relationship Management, Social Networking by No Comments »

Measuring Audience Engagement Accurately

April 13, 2017

When you write and post content, there are several different results that you expect to achieve. One of those results is engagement with your readers. Ironically, that is the easy part. What is much more difficult is measuring the engagement in a way that gives you a clear understanding if what you are doing is working effectively. Continue reading

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Posted in Analytics, Content Marketing, Social Media Monitoring by No Comments »

Leveraging Twitter to Advance Your Business

April 6, 2017

Some people feel that Twitter is good for their business and some feel that it doesn’t do anything to help them bring their business to the next level. However, if you leverage it to its full potential, you will find that it does make a positive difference to your business. Continue reading

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Posted in Social Media, Social Media Marketing, Social Networking by 2 Comments »

Twitter 101: Basic Tips

March 27, 2017

Twitter can be an extremely effective social media channel that can help you to engage people in a way that is very effective for your business. It is important for you to learn about what Twitter has to offer so that you can leverage it in the best way possible for your business. Continue reading

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Posted in Social Media, Social Media Marketing, Social Networking by No Comments »

Using Content Marketing to Sell Online

March 20, 2017

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Continue reading

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Posted in Blogs, Content Marketing, Sales by Comments Off on Using Content Marketing to Sell Online

Optimizing Your Keywords for Selling Your Products and Services

March 16, 2017

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level. Continue reading

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Posted in Keyword Research, Search, Search Engine Optimization by Comments Off on Optimizing Your Keywords for Selling Your Products and Services

Establishing Credibility and Value on LinkedIn

March 9, 2017

Both credibility and value are extremely important and are definitive contributing factors to your professional success. However, there are many differences between them and understanding those differences is very important on your journey to ultimate success. Continue reading

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Posted in Business Strategies, Online Reputation, Reputation Management, Social Networking by 2 Comments »

Getting More People to Retweet Your Tweets

February 23, 2017

You don’t just want to post tweets. You want your tweets to entice your online connections and you want them to increase your online traffic. Continue reading

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Posted in Social Media, Social Media Marketing, Social Media Strategies by Comments Off on Getting More People to Retweet Your Tweets

Influencer Marketing and Its Myths

February 16, 2017

Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing. Continue reading

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Posted in Influence Marketing, Marketing Strategy by Comments Off on Influencer Marketing and Its Myths

What You and Your Brand Stand for Must Be Chrystal Clear

February 9, 2017

If you have a brand but you don’t have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about. Continue reading

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Posted in Branding, Reputation Management by Comments Off on What You and Your Brand Stand for Must Be Chrystal Clear