About Michael Cohn

Website
http://www.compukol.com
Profile

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

 

 

Posts by Michael Cohn:

 

Using Content Marketing to Sell Online

March 20, 2017

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Continue reading

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Posted in Blogs, Content Marketing, Sales by No Comments »

Optimizing Your Keywords for Selling Your Products and Services

March 16, 2017

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level. Continue reading

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Posted in Keyword Research, Search, Search Engine Optimization by No Comments »

Establishing Credibility and Value on LinkedIn

March 9, 2017

Both credibility and value are extremely important and are definitive contributing factors to your professional success. However, there are many differences between them and understanding those differences is very important on your journey to ultimate success. Continue reading

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Posted in Business Strategies, Online Reputation, Reputation Management, Social Networking by 2 Comments »

Getting More People to Retweet Your Tweets

February 23, 2017

You don’t just want to post tweets. You want your tweets to entice your online connections and you want them to increase your online traffic. Continue reading

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Posted in Social Media, Social Media Marketing, Social Media Strategies by Comments Off on Getting More People to Retweet Your Tweets

Influencer Marketing and Its Myths

February 16, 2017

Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing. Continue reading

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Posted in Influence Marketing, Marketing Strategy by Comments Off on Influencer Marketing and Its Myths

What You and Your Brand Stand for Must Be Chrystal Clear

February 9, 2017

If you have a brand but you don’t have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about. Continue reading

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Posted in Branding, Reputation Management by Comments Off on What You and Your Brand Stand for Must Be Chrystal Clear

How Do You Create Social Media Momentum?

February 6, 2017

With the number of social media channels that you have to choose from, it is often difficult to figure out which ones are right for your business, not to mention using those channels to gain valuable connections and to bring your business to the next level. Creating a momentum is very important and very valuable. Remember to start small but make sure that what you are doing is exciting. Continue reading

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Posted in Branding, Reputation Management, Social Media Marketing by 1 Comment »

Turning Your Social Media Connections into Clients

February 2, 2017

You have probably been able to establish a large number of connections through social media. Many of those connections have actually turned into valuable relationships. If you are an intelligent business owner, which there is no doubt that you are, you have developed those relationships and have moved toward turning those people into loyal clients whenever possible. Continue reading

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Posted in Business Relationships, Lead Generation, Relationship Management, Social Media, Social Networking by Comments Off on Turning Your Social Media Connections into Clients

Getting Extra Mileage From Your Social Media Engagement

January 23, 2017

There is no doubt that content is king; however, there are so many other ways that you can get mileage from the top-quality content that you post. Social media is an amazing tool that can help you to really take … Continue reading

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Posted in Online Communities, Social Media, Social Media Marketing, Social Media Strategies by Comments Off on Getting Extra Mileage From Your Social Media Engagement

LinkedIn Open Networkers – Should You Connect with Them?

January 19, 2017

You may have seen that on the LinkedIn website and you may have asked yourself if connecting with open networkers is a good thing or a bad thing and whether you, yourself, should become an open networker. Continue reading

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Posted in Business Relationships, Relationship Management, Social Networking by Comments Off on LinkedIn Open Networkers – Should You Connect with Them?