Author: Carolyn Cohn
One of the challenges of business writing is to convey abstract ideas in a concrete way. Abstract ideas are those that are not directly observable, such as conc... Read more.
Mirroring is a powerful tool in business that can help build rapport, establish trust, and improve communication. Essentially, mirroring involves matching the b... Read more.
Listening is an essential skill in business (and in life). It gives you the opportunity to absorb valuable information that you can then use in your business. N... Read more.
The opener of your content is very important because it gets the attention of your target audience and keeps them wanting more and more. It is also very importa... Read more.
Your content may be very well written but that doesn't necessarily mean that it grabs your readers and renders them captives of your every word, with each word ... Read more.
Trending topics on social media carry a lot of weight when it comes to the impact that they have on your business. Writing about those trending topics will help... Read more.
As you are telling your story, you will want to make sure that it has everything in it that needs to be said. You also need to make sure that the message is s... Read more.
Content is King and the words that you choose to convey your messages, your story, and your purpose in sharing what you choose to share are all essential to you... Read more.
It is one thing to write amazing content. However, it is quite another, and far more challenging, to keep the attention of your target audience members and comp... Read more.
Your writing style should be clear every time and it should touch your readers in a way that causes them to want to interact with you. Take the time to get to... Read more.