Author: Dr. Brian Monger
People increasingly turn to social media to engage with organisations. Well conceived, designed, and managed social media gives you the most powerful tools avai... Read more.
Creating a great content strategy is not quite as easy as some would have you think. This is why there are so few great content strategies.... Read more.
Development of this “central idea,” or what is often called a unique selling proposition, is one of the copywriter’s most difficult tasks. However, it is ... Read more.
Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if yo... Read more.
One thing that is true in life and in business is that perception is reality. If a perception has been created, whether it is actually true at the core, it is p... Read more.
Many people think that marketing and selling are interchangeable, that it is just a different way to say the same thing. In fact, in many ways, marketing and se... Read more.
To achieve true segment focus, managers must be able to identify and define the markets they plan to market to/with. To hone in on the segments to identify the... Read more.
Many people own, manage, and moderate a number of groups on LinkedIn. The membership of many of the groups runs into the thousands. In addition to owning, manag... Read more.
No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad... Read more.
Before embarking on any social media marketing campaigns, it is essential to set your goals and define your prospects or target audience. Without a clear unders... Read more.