About Dr. Brian Monger

Website
http://www.marketing.org.au
Profile

Dr. Brian Monger FMA, CPPM, PhD B.Com; Grad Dip Man. MBus. M.Ed. DBA Ph.D. is the Executive Director of MAANZ International, a Director and principal consultant at the Centre for Market Development.

He has over 40 years’ experience in management and consulting in marketing and business development, working with organisations in Australia and overseas.

He is a management and marketing consultant and well known presenter on marketing and management topics – as well as a prolific writer.

 

Posts by Dr. Brian Monger:

 

Improving Service and Community Engagement Using Social Media

May 19, 2016

People increasingly turn to social media to engage with organisations. Well conceived, designed, and managed social media gives you the most powerful tools available to effectively connect with customers on a personal as well as group basis to solve issues and create brand advocates. Continue reading

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Posted in Customer Service, Relationship Management, Reputation Management, Social Media Marketing by Comments Off on Improving Service and Community Engagement Using Social Media

How to Create a Great Social Media Content Strategy

October 26, 2015

Creating a great content strategy is not quite as easy as some would have you think. This is why there are so few great content strategies. Continue reading

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Posted in Content Management, Content Marketing, Social Media, Social Media Marketing, Social Media Strategies by 1 Comment »

The Unique Selling Proposition – USP

October 19, 2015

Development of this “central idea,” or what is often called a unique selling proposition, is one of the copywriter’s most difficult tasks. However, it is also one of the most essential concepts of the content as well. Continue reading

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Posted in Marketing Strategy, Online Marketing by 1 Comment »

Classic Marketing Mistakes

March 2, 2015

Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if you are not experienced on the marketing side yet, you may unintentionally make mistakes that will slow down your results. Continue reading

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Posted in Branding, Business Strategies, Marketing Strategy, Online Marketing by 19 Comments »

Understanding Perception for Marketing

January 5, 2015

One thing that is true in life and in business is that perception is reality. If a perception has been created, whether it is actually true at the core, it is perceived as true and; therefore, everyone believes it to be what they perceive. Continue reading

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Posted in Marketing Strategy, Online Marketing, Social Media Marketing by 35 Comments »

Is Marketing the Same as Selling?

December 15, 2014

Many people think that marketing and selling are interchangeable, that it is just a different way to say the same thing. In fact, in many ways, marketing and selling are very different and require different skills and a very different approach. Of course they lead to the same end but the way that each approach progresses can be very different. Continue reading

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Posted in Marketing Strategy, Search by 71 Comments »

Who Are You Targeting? Really?

April 29, 2014

To achieve true segment focus, managers must be able to identify and define the markets they plan to market to/with. To hone in on the segments to identify the ones that best fit their business/marketing strategy. Continue reading

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Posted in Marketing Strategy, Online Marketing, Social Media Marketing by 14 Comments »

LinkedIn Groups Moderation and Management

January 30, 2014

Many people own, manage, and moderate a number of groups on LinkedIn. The membership of many of the groups runs into the thousands. In addition to owning, managing, and moderating LinkedIn groups, many people contribute to other groups and h0ld the distinguished position of influencer. Continue reading

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Posted in Networking, Online Communities, Social Media, Social Networking by 15 Comments »

Better Social Media Marketing

August 29, 2013

Before embarking on any social media marketing campaigns, it is essential to set your goals and define your prospects or target audience. Without a clear understanding of what you want to achieve and who you want to reach, your promotional campaigns will not be focused and the results may be fragmented and weak. Continue reading

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Posted in Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Social Media Strategies by Comments Off on Better Social Media Marketing