Allowing Actiontags to Bring You to the Next Level

Twitter Keyboard
Print Friendly, PDF & Email

Undoubtedly, you work very hard to make your business a raging success. You do this every day and you continually go above and beyond what is expected. After all, it is your business and you are totally responsible for making it a success. You need to make sure that none of that effort is wasted and that it pays off in the end.

Seeing the fruits of your labor

As is the case with most business owners, you must be constantly trying to establish ways to get the most return on your money and the greatest return on your efforts. Of course, part of that thinking includes your social media marketing strategy and determining how your brand fits into all of those efforts. The way that you make the most impact and the most difference in that regard is through your content marketing efforts. The first thing that you have to do is to ensure that your target audience is fully aware of what you are offering. That means that your target audience must see what you are sharing, you must engage them, and you must do whatever it takes to get them to share your content with other people whom they know and trust. Once you have accomplished that connection with the members of your target audience, the next thing that you must do (and this is an extremely important step) is to work your social media channels until the result is that the people with whom you share a strong connection (which you have been nurturing all along) turn into loyal customers. There are many different approaches that you can use to accomplish this and not every business owner does things in exactly the same manner. Of course, the one thing that you don’t want to do is cross your fingers and leave anything to chance. You need to have control over this process and, to whatever extent it is possible, you need to have control over the outcome of your efforts.

How do you convert your online connections into clients?

First and foremost, you need to ensure that your online connections are engaged by you as much as possible. Once you have been successful at maintaining that level of engagement, you need to get them to become very active and to be willing to participate in as many ways as you need and want them to do so. The step that will follow this will be conversion. At that point, it should be relatively easy to convert them because you will have established a strong relationship together, you will have positioned yourself as a subject matter expert, you will have gotten them to trust you, and you will have successfully gotten them to find you credible. Buying what you are offering will certainly not be a chore for them at this point. It will be a pleasure because you will  have cemented your position to the point where they will feel that they can’t live without buying what you are selling. It is extremely important for you to remember that the time and effort capacity of your new clients are extremely limited and you owe it to them to be respectful and cognizant of that at all times. However, that doesn’t mean that you should ignore them. Just give them some breathing room and an opportunity to come back to you, which they most certainly will. Additionally, remember to express to them how important their opinions are to you. You value what they have to say and you are excited to receive that information from them.

Using actiontags to make things happen for your business

You have undoubtedly heard of (and are probably using on a regular basis) hashtags. Actiontags are hashtags that elicit responses from other people. It is up to you to compel your online connections to want to respond to you with some sort of action. Actiontags will help you to bring your business to the next level and there are many benefits that will occur as a result.

  • Making your brand marketing automated: If you can automate your brand messages (which is pretty simple to do in most cases), you can reach an extremely large amount of people in a very short amount of time. It is an inexpensive, effective, timely, appropriate approach and it works very well in most cases. The opportunities that will be created as a result will be amazing.

  • Promoting participation through actiontags If your customers show their support and willingness to be involved with you and your business through actiontags, that says that they are stating for all to hear that they buy in (or opt in) to what you are offering. Nothing could be better.

  • Automatic amplifying: With all of the information online nowadays, it is easy for a lot of that information to get lost in the shuffle. If you use an actiontag in your content posts, you are, in essence, amplifying your message and it will come through loud and clear. Each and every time one of your customers acts on an actiontag, the message will come to the attention of more and more people.

Conclusion

Social media is here to stay. We have all known that for a long time. Not only is it here to stay but it is continually evolving and improving. The more that is made available to you as the consumer, the better your chances will be of taking a larger number of your online connections and converting them into paying customers. Using actiontags is a sound business decision because it brings more and more success to your doorstep. Actiontags have a tremendous amount of potential and you should learn to use them as much and as often as possible.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

4 Responses

  1. hilary ching says:

    Via LinkedIn Groups
    Group: Marketing Communication
    Discussion: How Do You Use Hashtags and Actiontags to Promote Your Business?

    Hashtags seems not useful, anyone use it for business now?
    By hilary ching

  2. Julie Wood says:

    Via LinkedIn Groups
    Group: Small Business Accelerator
    Discussion: How Do You Use Hashtags and Actiontags to Promote Your Business?

    I really like the concept of actiontags – do you have any specific examples of businesses using these?
    By Julie Wood

  3. Martin Baker says:

    Via LinkedIn Groups
    Group: Non-Fiction Writers
    Discussion: How Do You Use Hashtags and Actiontags to Promote Your Business?

    Could you give some examples of actiontags in, erm, action?
    By Martin Baker

  4. Michael Cohn says:

    Several people asked us for examples of Actiontags. Here are a few:
    #BUY, #VOTE, #GIVE, #DONATE, #ENTER

    as in:
    RT to #BUY #ShowTickets for $40
    RT to #ENTER to win ….
    RT to #DONATE to XXXXX. YYYY is matching each donation dollar for dollar up to $100K!