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At this point in your professional life, you are probably a member of several (or, at least a few) social media channels. That means that you have a social media profile for each of the social media channels that you have joined. How are those profiles working for your business? If they aren’t, there are small tweaks that you can make for amazing results.
Some people may believe that content is content. However, the truth is that some content never grows old and other content can only be used for a short period of time (or, at least, for a short period of time once a year). You certainly get the most bang for your buck if you post only evergreen content, although there certainly is justification to write time-sensitive content in certain cases. The fact is that both types of content hold value and a combination might be what you need to post.
If your business is still young and you are just putting all of the pieces into place that will eventually bring you a great deal of success, you may not understand all of the power that social media holds and having a solid social media strategy will be one of the most pivotal and effective things that you can do for your business.
In a professional context, even though you own your own business because you believe in what you are selling, it doesn’t mean that you don’t want to get paid for what you sell as well. You deserve to be paid. From the perspective of the content that you share online, it is often more difficult to determine if that content will generate money and when you will start to see the fruits of your labor realized.
It has been quite a while since we last discussed social media etiquette for business. However, there is a lot to be said on the subject. In this article, we will give you new insight into an extremely important aspect of professional behavior.